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Apple Bets on Augmented Reality to Sell Its Most Expensive ...

Bloomberg 21 sources

Apple Inc. packed its $1,000 iPhone with augmented reality features, betting the nascent technology will persuade consumers to pay premium prices for its ...

Ikea and Apple team up on augmented reality home design app

CNBC / Technology

Ikea announces "Ikea Place," an augmented reality app that lets consumers design rooms in their homes by virtually test driving furniture, Curbed reports.

Apple’s augmented reality ambitions

BBC / Technology

Face recognition, an OLED screen and a £999 price tag will grab all the headlines. But software developers around the world were waiting on one thing from the Apple event - more news on augmented reality. And slap bang in the middle of the…

iPhone 8 - What is Augmented Reality? What is the ARkit in Apple iOS 11?

Daily Express

APPLE iPhone 8 launch is here, with the big release date round the corner - and the hot new smartphone looks set to be a game-changer for Augmented Reality. By Dion Dassanayake Dion Dassanayake. PUBLISHED: 19:24, Tue, Sep 12, 2017 |…

New Apple iPhones are here but they don't look so different - CNET

CNET

The iPhone 8 and 8 Plus are expected to be the mass-market options for Apple fans desperate to upgrade.

Apple shows off breathtaking new augmented reality demos on iPhone 8

The Verge

Apple today showed off a handful of new augmented reality demos to show the efficacy of its new ARKit platform and power of the new camera and A11 Bionic chip on the just-announced iPhone 8 and iPhone X. The demos, which ranged from gaming…

Apple bets on augmented reality to sell its most expensive phone

TODAYonline

SAN FRANCISCO - Apple packed its US$1,000 (S$1,346) iPhone with augmented reality features, betting the nascent technology will persuade consumers to pay premium prices for its products even as cheaper alternatives abound.

Apple shows first multiplayer game using AR video - CNET

CNET

Apple and Directive Games partner on a new augmented-reality game, Machines, that allows users to compete in multiplayer mode.

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