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Economics at adweek.com

Thursday, Mar 28

22

The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

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The U.K. Competition and Markets Authority might extend the deadline on cookie deprecation if Google Chrome does not satisfy its concerns, Craig Jenkins, director of the digital markets unit at the CMA, told a room full of ad-tech…

19

Dentsu Launches Its New Merkury for Media Platform

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Note: This story is part of an ongoing series covering agencies' audience management platforms. Previously, Adweek reported on Omnicom's Omni, Horizon Media's blu. Havas' Converged, Publicis' Epsilon PeopleCloud, PMG's Alli, Gale's Alchemy…

10

Even Without S4 Capital, Stagwell Has Ambitious Growth Plans

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Stagwell has significant growth ambitions, as recent reports of founder Mark Penn approaching a potential merger with S4 Capital show. With a technological focus, it currently employs around 13,000 people across more than 34 countries…

Wednesday, Mar 27

23

ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company

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This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across…

22

Why Advertisers Claim Meta Owes $7 Billion in Damages

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According to a class-action lawsuit brought by Facebook and Instagram advertisers, Meta's metrics flub owes them potential damages exceeding $7 billion. In a ruling, the 9th U.S. Circuit Court of Appeals in San Francisco is letting…

15

Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues

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It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application.…

12

AKQA, Grey Merge Capabilities Across 5 Territories as WPP Continues Efficiencies Drive

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WPP agency Grey is set to merge its capabilities with AKQA across five markets--Italy, Belgium, China, the United Arab Emirates and Australia--in an efficiency drive that will allow it to focus on its core high-growth territories. It is…

Lindt Hosts a Lavish Bunny-Themed Getaway As it Eyes U.S. Expansion

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Swiss chocolatier Lindt hopped into the experiential vacation rental space ahead of Easter weekend, as part of a wider effort to sweeten its footprint in the U.S. chocolate market. The premium chocolate maker held a sweepstakes offering…

11

4 Stats Showing Fashion Resale Is Poised for Growth

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The secondhand clothing market is growing 15 times faster than traditional apparel, and people are increasingly thrifting online, a new report shows. For the 12th year running, ThredUp released its 2024 Resale Report, an annual, data-heavy…

Tuesday, Mar 26

20

G/O Media Is Selling The A.V. Club and The Takeout

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The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. It sold film and television publisher The A.V. Club to Paste…

12

Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question

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Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an undisclosed sum. Splinter has been dormant…

Monday, Mar 25

This Toilet Paper Brand Wants Brits to Talk Crap

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It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows it doesn't have to be dirty work. The agency has launched "Get Comfortable," a bold new…

Levi’s Global Campaign Gives the Floor to Next Generation of Change Makers

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With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. In "The Floor Is Yours," a young woman…

Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated

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Manoj Bhargava, the billionaire founder of 5-Hour Energy, has only one piece of furniture in his office: a five-shelf bookcase cluttered with rival energy drink brands, many of which no longer exist, a reminder of the competitors he has…

10

Avios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program

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As the world continues to feel the financial pressures of high interest rates, IAG Loyalty, which owns global loyalty currency Avios, highlighted its commitment to supporting customer savings with its first above-the-line campaign in 11…

Friday, Mar 22

18

Balancing Brand and Demand: Why You Should Be Looking in Grocery Stores for Content

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According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with the founding…

Thursday, Mar 21

22

Reddit’s Jen Wong Has a Plan to Juice Post-IPO Growth

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Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. Reddit's long-awaited IPO values the platform at $6.5 billion on 2023…

14

NowThis Combines With Accelerate Change Portfolio to Become NowMedia

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Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to become NowMedia, according to NowThis CEO…

12

Jason Sudeikis Challenges Taco Bell’s Late Night Reputation

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Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand…

Wednesday, Mar 20

22

Living in a Sound-On World: Sonic Branding Is Key for Brand Identity

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Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster,…

21

NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery

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NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities, including generative AI, shoppable food…

14

PMC Will Sell Vox Media Ad Inventory in Canada

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Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault.…

Synthetic Media Producer Is the Latest Role Addressing Gen AI Ethics

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IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate liability when it comes to working with AI…

Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals

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Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access…

Tuesday, Mar 19

20

What Does a Chief AI Officer Look Like in the Marketing World?

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For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position…

17

British Airways Tells a Sweet Coming-of-Age Story That Starts With a First Flight

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British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's life. Directed by Emmy Award-winner…

15

McKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian

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Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the pursuit of organic growth with the…

12

Starbucks Just Dropped Its Global CMO Role. Here’s Why

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Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market, working alongside…

11

Publisher GMG Reimagines Experiential With Its Events for Content Model

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The media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has unveiled an experiential model with a structure that blends influencer marketing with the…

Monday, Mar 18

20

Adweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola

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In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate more live experiences. With the recent debut…