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13

New Projects, Partnerships and Beginnings: Megan Thee Stallion Is on a Hot Girl Streak

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Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while…

Wednesday, Mar 27

17

Tribeca Festival Expands Its X Programming and Awards for Advertisers

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Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as…

15

Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues

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It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application.…

Monday, Mar 25

20

Following Ratings Boost, CBS and Golden Globes Announce 5-Year Deal

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CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing…

Wednesday, Mar 20

14

Advertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals

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Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access…

Tuesday, Mar 19

12

The Group Creative Director Is the Player-Coach of the Creative Team

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The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director,…

Monday, Mar 18

10

Barilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes

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Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix…

Friday, Mar 15

20

SiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film

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SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second…

Tuesday, Mar 12

13

Succession’s Jesse Armstrong Is ADWEEK’s 2024 TV Creator of the Year

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Succession scribe Jesse Armstrong, ADWEEK's 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American…

01

2024 Oscars Ratings Get Kenergy, Growing to 19.5 Million Viewers

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Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the…

Monday, Mar 11

15

Jon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign

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Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is…

12

Skims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role

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After rapid growth, Kim Kardashian's apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a big media presence ahead of the 96th…

03

Exclusive: How Jimmy Kimmel Pulled Off Surprise Tequila Shots at the Oscars

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When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio…

Friday, Mar 8

21

Oscars 2024 Preview: The Ad Moments to Watch

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Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the Oscars--could become a coveted water…

Thursday, Mar 7

19

How Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career

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Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO…

17

Disney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up

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It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On March…

15

Drew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign

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In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of #TheFaceof10 campaign from Dove as the brand…

12

It’s a Lovely Day for Jason Momoa in Guinness Campaign

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It's a lovely day for Aquaman star Jason Momoa, as he receives some good news that needs to be celebrated, in Guinness' latest campaign and the actor's directorial debut. The director's cut of the two-minute-and 34-second spot, named "A…

Wednesday, Mar 6

19

A+E Networks Measures Up at Upfront With 2,500 Hours of Content, New Measurement Tool

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For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of new, multiplatform content across its…

09

Regulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad

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British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object." The billboard in question featured the…

Monday, Mar 4

23

Why The Walking Dead Universe Doesn’t Want a Marvel-Like Endgame

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Over the last 14 years, Walking Dead chief content officer Scott Gimple has built one of the most formidable franchises in TV, encompassing several projects and spinoffs, including the latest entry, The Walking Dead: The Ones Who Live. And…

Friday, Mar 1

00

We Come to This Place…To See a New Nicole Kidman Ad for AMC Theatres

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Does heartbreak still feel good in a place like this? Presumably it does, though the oft-repeated and now-infamous line from AMC Theatres' long-running campaign with Nicole Kidman is missing from a new version of the ad that dropped today.…

Thursday, Feb 29

17

How RuPaul’s Drag Race Became a Global Franchise Phenomenon

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Many popular drag queens like Trixie Mattel, Bianca Del Rio and Bob the Drag Queen got their big break on the hit TV series RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life:…

02

With Paramount’s Streaming Peaking, CEO Dismisses New Combined Sports Streamer

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Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer while dismissing the upcoming combined sports…

Thursday, Feb 22

13

Jennifer Aniston Forgets ‘the Rachel’ in Latest Uber Eats Ad

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Jennifer Aniston couldn't remember her on-screen soul mate David Schwimmer, and now she's drawing a complete blank on "the Rachel" hairdo. What kind of mind meld has Uber Eats orchestrated here? In a continuation of the "Worth Remembering"…

Wednesday, Feb 21

19

Verswire Is Not Your Average Record Label

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Music is everywhere. But not many people are aware of the intricacies behind that music, especially when it comes to marketing, merchandising and touring. For artists in today's world, it is crucial to form a partnership with a label that…

Tuesday, Feb 20

13

Christina Aguilera’s Sexual Wellness Brand Is Rewriting the Playbook for Women

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In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the…

Thursday, Feb 15

19

Inside HBO’s Ice-Cold True Detective: Night Country Marketing Stunts

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True Detective: Night Country is giving viewers marketing that'll make them stop cold. Premiering almost 10 years to the day of Season 1's debut, the fourth season of True Detective has revitalized the franchise thanks to increasing…

Wednesday, Feb 14

Fox Returns to Upfront With First Presentation Under New Ad Sales Chief

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Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront…

18

Nominations Are Open for ADWEEK’s 2024 Sustainability Stars

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It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly…