Delta Air Lines, a titan in the aviation industry, exemplifies how a powerful brand narrative can elevate customer experience and corporate identity. With a commitment to excellence and innovation, Delta has crafted a culture that deeply…
When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, "You've got to realize that all money is not created…
TikTok's uncertain future in the U.S. has once again sparked client concerns after the House's passing Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteDance to complete the sale of TikTok from six…
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global…
The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their…
Marketers and adtech firms have latched onto metadata to improve ad targeting on the web and connected television, as data quality worsens with cookie decline. Metadata is data about the environment of the ad, said Mike O'Sullivan, co…
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for its new membership program. Wiig's character, which she created at improv and sketch comedy group The…
Stagecoach, the top-grossing country music festival in America--which may or may not get a visit from Beyonce this year--is breaking ground in the modern temperance movement by inking its first booze-free beverage partner for the upcoming…
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to…
In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media. While some social media regulation…
Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it looks to appeal to a whole new generation as Gen Z becomes parents. The company is looking to grow its brand and…
This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand. In a memo, Lee also shared a number of promotions across…
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences…
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck's perspective, we explore the journey of The North Face in adapting to these…
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of Creativity report surveyed 3,000…
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's life. Directed by Emmy Award-winner…
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like the world of children," said Dave…
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday Night Live's Colin Jost and Michael Che…
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern…
Irish stout is one of the most popular St. Patrick's Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17--819% more than a typical day. But Kahlua is urging revelers craving a rich drink to rethink…
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of "chief…
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of…
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social Media Week. Set to speak on day two of…
Many of Americans' favorite brands--think Oreo, Dove, Tide and Snickers, for example--rely on the availability of cheap, disposable packaging made mostly of plastics. Experts say shifting away from single-use plastic packaging is necessary…
MediaLink CEO Michael Kassan has left the business in a surprise move, with owner United Talent Agency claiming to have fired the media veteran, while he claims that he resigned. Both sides are now suing each other. Legal papers were filed…
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One…
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign starring David Dastmalchian takes aim at…
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The organization has been on a recruitment drive in…
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion, astrology and culture. Girls United is…
Nobody ever gets used to war. Watching your country go from a peaceful place to one of destruction and death is devastating. But those from Ukraine know that life goes on, even if it means standing up for what is right in the face of…