Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too.
A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand in interviews, responding to a real social media post about how “Taco Bell only really hits after midnight.”
The poster, a man named Howie who was paid to participate in the campaign, digs into Taco Bell at 1:52 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in