Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It may not be every creative’s dream to work on a toilet paper account when they grow up, but FCB London’s latest taboo-busting work for Andrex shows that it doesn’t have to be dirty work.
The agency launched “Get Comfortable,” a bold new campaign for the U.K’s largest toilet roll manufacturer, which wants to encourage Brits to let go of their prudery and embarrassment about using the loo.
18 months in the making, the platform shuns the usual category tropes of product shots in pristine bathrooms in favor of funny, visually striking films and clever copy.
According to Matt Stone, marketing director for the U.K.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in