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Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target’s national ad campaign for its new membership program.
Wiig’s character, which she created at improv and sketch comedy group The Groundlings and later became a fixture of SNL in the early 2000s, was a dim-witted and quirky Target employee with a bowl haircut and a great passion for her employer. Her small talk and enthusiasm for Target often baffled or irritated customers.
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