This Morning viewers were shocked, with many sharing the same response when the man with Britain's biggest penis appeared live on the show.
Matt was welcomed into the ITV studio on Tuesday, April 23 as he spoke to hosts Cat Deeley and Ben Shephard.
Introducing Matt, Cat revealed: "Matt has Britain's biggest penis, measuring over 12 inches when erect, which is more than double the average size" to which Ben, added: "Far from being a gift though, Matt's large penis comes with some equally large challenges," before soon bringing out a ruler.
As the interview began, Matt said: "Is it the biggest problem in the world right now? Of course it's not, but it's just something that affects you in a way people don't think about."
Matt continued that he plans to release a book about his "gift or curse" - considering which way people look at it - in 2025 after after he previously appeared in a documentary, reports Manchester Evening News.
Matt, who claimed he was a shy person, defended his appearance on the daytime show: "I don't see why it's any different talking about this to talking about breasts or any other bodily part that needs to be discussed, it's just a medical issue, it's not sexualised, it's just a fact of life."
When Cat, who took over the show as the new main presenter last month, mentioned that it was positive for Matt to debunk the myth that "bigger isn't always better", Matt agreed as he said: "No it's definitely not! Besides the practical issues, a lot of the time people think that it' more virile or more manly or stuff. You often get these myths because the people that are bragging about it often are."
And whether the discussion was a serious one about the trouble Matt faces and whether surgery would be an option to reduce the size of his large penis, This Morning fans were all left saying the same thing.
Regular viewers of the show questioned the timing of the chat in the programme, which runs from 10am to 12.30pm.
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@missatomicmell said: "#ThisMorning. Not what I expected to see over my morning coffee." @LadyElizaDee commented: "This chat is putting me off my brekkie, who wants to think about that this (or any) time of day? #ThisMorning." @SenorApple2014 noted alongside a screengrab of the TV screen: "So you’re putting your feet up after dropping the kids to school, you’ve got a cuppa in your hand, you switch on the telly and what’s the first thing you see? #ThisMorning."
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@Jennybriss shared: "He’s got what?! Er, it’s 10.00 am!! #ThisMorning." @DannyDenay echoed: "t #ThisMorning it's 10 past 10 on a Tuesday morning." @JamesRo35526041 added: "This has been done before.Are they doing this for the shock value,but it’s just embarrassing at this time of day.#ThisMorning."
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