The allure of Aldi's "middle aisle" is undeniable, with its eclectic mix of products from air fryers to wooden toys that appear for a fleeting time and in limited quantities. Now, Julie Ashfield, Aldi's Managing Director of Buying, has divulged some insider tips on how to snag the best Specialbuys.
The supermarket chain's buying chief, has now lifted the lid on the strategy behind the selection of these sought-after items and how shoppers can ensure they don't miss out on the hottest deals. For those aiming to get first dibs on these unique finds, Julie advises that Aldi refreshes its Specialbuys every Thursday and Sunday, reports the Mirror.
These are the prime days to visit if you're looking to explore a fully stocked middle aisle. But there's no need to go in blind; Aldi provides several ways to stay informed about the latest offerings so you can plan your shopping trip accordingly.
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In her words: "To avoid missing out, a top tip is to sign up for the weekly newsletter to be one of the first to hear about new launches and returning best-sellers. Or, why not follow our dedicated Specialbuys Instagram account - @aldispecialbuysuk for a sneak peek into upcoming products?
The managing director of buying at Aldi UK has shed light on how the supermarket chain selects its popular Specialbuys, with a focus on products that cater to families. She added: "We look closely at current and upcoming trends and make them our own, ensuring they're right for our customers. We strive for our ranges to be on-trend while remaining practical, great quality and at a fantastic price point."
"Our best-performing ranges showcase the demand for great value yet high-quality products. Our £5 back-to-school uniform bundle remains popular year after year as parents look for the best deals during what can be an expensive time. Wooden toys also continue to be one of our most popular offerings, with last year's bestseller from the range being the Wooden Toy Kitchen."
For those with a green thumb, Julie announced that Aldi will soon be offering a variety of garden-themed Specialbuys. This includes items for outdoor play for children, as well as practical gardening tools like an electric weed killer and planters.
"Seeing a garden transform is so satisfying, and for those looking to keep their garden in tip-top shape, we have the Electric Weed Killer (£19.99), available in stores from May 2. A must-have for gardeners to save time and energy spent on weeding, easily killing weeds without using gas or harmful chemicals," Julie added.
"Also available from May 2 we have practical and stylish planters including the Stone Effect Planter (£9.99) and Amesbury Planter (£16.99). For homeware fans, our sell-out Milk Frother (£19.99) is coming back to stores from May 9. We know this particular product has a dedicated online following, and with a new Scandi-style design our shoppers will be delighted that they can also pick up a matching Kettle (£19.99) and Toaster (£19.99). Our sell-out 5.5L Air Fryer (£34.99) will also be returning this May along with a 17L Microwave (£49.99)."
