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When Hailey Bieber and Maison Trouvaille’s Erick Garcia first walked into Rhode’s office in Beverly Hills, it was…a masculine space: Heavy woods, dark leather chairs, and large-scale furniture—a great style for the previous, hulking, action star tenant. But perhaps the antithesis of Bieber’s taste in interiors, the social-media appointed face of the minimalist, squeaky-clean “clean girl” aesthetic. “I wanted it to feel like a calming, relaxed, vibey place,” Bieber tells Vogue. “I want people to step in and be like, ‘Oh yeah, this feels like the world of Rhode.’”
While wondering how to go from this to that, Garcia noticed Bieber pull out a Rhode lip tint. A lightbulb moment happened for them both: what if they had an elaborate wall-spanning bronze mirror, right when the elevator opened? “You check your fit, you can take a little picture—it’s just a fun thing to first step into the office,” Bieber says. Garcia also adds that for a beauty brand, a statement mirror is a matter of function: “We wanted her, and her team, to be able to try things and shoot content.” The earth-toned color, meanwhile, was a fun nod to her consistently sold-out Espresso lint tint.
And that was just the beginning. Hailey has always envisioned Rhode as a day-to-day lifestyle brand, with most of her products being marketed as easygoing essentials. “I want Rhode to emulate sporty cool on the go—throw it in your bag, take it to the gym,” she says. She felt inspired by classic ’90s sweatsuits: “that true Russell Athletics gray,” she says. So, she and Garcia adorned much of the space in a heather gray—a shade that is also used in many Rhode product containers.
Bieber was also fascinated by the idea of rituals, believing routines and repetition lead to a sense of calm. She knew how this manifested itself in beauty; she loves doing her skincare each morning and night. But she had to ask herself how it could manifest in terms of architecture. “Where are the places where I’ve felt really calm?” she wondered. The answer? Her own Beverly Hills bathroom. “It’s where I feel safe and cozy,” she says. “That was something that kind of reflected over into the office as well.” Indeed, without any context, the Rhode interiors feel most reminiscent of a spa: the walls are covered with limewash from Portola Paint, where rooms are dotted with white boucle furniture. Sparse shelves are artfully lined with Rhode skincare.
Despite the tranquil setting, Bieber says her employees are far from dressing down. “My girls are always killing it with the fits!” she says, laughing. “Everyone looks so cute! I feel like when I come into the office, I have to come in with one too.” Lately, she’s been gravitating to boxy blazers and suits.
Both Hailey and her office, it seems, know how to do business casual right.