Apple Stopped Upgrading Base RAM On Macs Under Tim Cook’s Tutelage, But Technology And Industry Trends Had A Role To Play As Well

Ali Salman
Apple MacBook and Mac RAM upgrade under Tim Cook

Apple argues that 8GB of RAM is more than enough in the base variants of the new Macs, as users complain of stagnancy. However, the company was not always this reluctant, especially under Steve Jobs' leadership. When Tim Cook took over, Apple's regular upgrade cycle for base memory stopped, according to a post on Mastodon. While there are various reasons for Apple's approach, users have been demanding that the company increase the base RAM on Macs for a long time.

Apple argues that its 8GB of RAM is comparable to the competition's 16GB of RAM

According to charts shared by David Schaub in a Mastodon post, we can see that Apple used to regularly update the base RAM configuration on Macs. One chart shows the company's RAM configurations in all-in-one Macs from 1984 onwards, and the other chart shows details pertaining to the laptop RAM from 1999 onwards. The RAM charts for different Macs were generated earlier this year and have resurfaced by the Accidental Tech Podcast.

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Apple MacBook and Mac RAM upgrade under Tim Cook

The first chart shows that Apple used to regularly update the base RAM on the all-in-one Macs after every two years. However, Tim Cook changed the course of the memory by sticking to the same RAM for years. Under Tim Cook, the RAM capacity has been increased only once, but there could be additional factors that contributed to stagnancy. For one, technological advancement and market trends could have capped the need to upgrade the RAM every two years.

Apple MacBook and Mac RAM upgrade under Tim Cook

If Steve Jobs's regular RAM upgrade cycle was active to this day, onboard memory would have reached triple digits. However, it is very rare to see computers getting that far as the base storage still starts at either 8GB or 12GB and goes all the way up to 64GB for some products. As mentioned, advancements in technology have also restricted regular upgrades, with RAM getting faster and solid-state drives replacing hard disks.

Modern computers are more optimized with better hardware and software integration, allowing for faster communication between the two. Furthermore, Apple is now dependent on its custom silicon which means that chips and components communicate more effectively and efficiently. The company's SoC architecture combines the CPU, GPU, and unified memory together on a single package, offering tighter integration for enhanced performance.

Apple has been offering 8GB of RAM on the MacBook Pro and iMac since 2012, while the MacBook Air jumped to the same capacity in 2017. The company claims that its 8GB of RAM is comparable to the competition's 16GB of RAM. Apple does offer higher capacity RAM variants but charges a significant amount for it, roughly $200 or more depending on the product. However, it is about time for the company to upgrade the base RAM on the MacBook Pro lineup. We will share more details on the story, so be sure to stick around.

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