Electric cars and trucks are becoming increasingly popular as more consumers seek to drive a modern and innovative vehicle that is more sustainable. According to S&P Global Mobility, electric vehicle (EV) sales will reach 13.3 million units worldwide in 2024, which is 16.2% of global passenger vehicle sales. In Austin, plug-in electric car ownership passed 45,000 in 2022. Austin Energy’s EV Buyer’s Guide had 212,409 pageviews last year from curious shoppers.
As the demand for EVs grows, so does the need for charging infrastructure. While most EV owners charge their vehicles at home, they also need access to public charging stations. According to Forbes, public charging stations provide convenience and accessibility for EV drivers and offer a range of benefits to businesses.
“There’s increasing demand for EV infrastructure in Austin, so EV charging stations provide added value for all types of businesses, from retail stores to workplaces to multifamily properties,” said Cameron Freberg, manager of electric vehicles and emerging technologies at Austin Energy.
Five reasons to consider installing EV charging stations at your business location:
- Be an early adopter of a growing trend: EVs are no longer a niche market. By offering EV charging stations, you can show your customers and employees that you are ahead of the curve and care about their needs and preferences. You can also attract new customers looking for places to charge their vehicles and gain a competitive edge over other businesses or multipurpose properties that do not have charging stations.
- Attract EV drivers to your business. EV charging stations can increase your customers’ foot traffic and dwell time, as they will spend more time at your location while their vehicles are charging. This can lead to higher sales, customer loyalty, positive word-of-mouth, and online reviews.
- EV charging stations can generate a new revenue stream. EV charging stations can be a source of income for your business, as you can charge a fee for the service. You can also offer discounts or incentives for your customers or employees who use the charging stations, such as free parking, coupons, or loyalty points.
- Position your business as a leader in sustainability. EVs produce zero tailpipe emissions and reduce greenhouse gas emissions and air pollution. By offering EV charging stations, you contribute to the environmental benefits of EVs and support the transition to a low-carbon economy. You can also use EV charging stations as a marketing tool to promote your brand and values and to showcase your commitment to sustainability and innovation.
- Take advantage of incentives from Austin Energy. Austin Energy supports businesses through substantial rebates for installing EV charging stations, which include up to $3,000 for Level 2 chargers and up to $5,000 for DC fast chargers. These incentives are designed to significantly reduce installation costs and make this investment more accessible and appealing to businesses across Austin.
Walter Moreau, executive director of foundation communities, Austin Energy, emphasizes the broad appeal: “Adding an electric vehicle charging station with matching incentive funds from Austin Energy was a really easy decision,” reflecting on their installation at Cardinal Point apartments.
Real-life success story: Fifth & West Residences
The Fifth & West project serves as an excellent example of how to successfully incorporate EV chargers in a commercial setting. By preparing all 277 parking spaces for electric vehicles, the property caters to current and future residents, ensuring it remains competitive and relevant as vehicle technology evolves.
John L. Needham, principal of Riverside Resources, emphasizes the appeal of seamlessly integrating EV technology into daily living, stating, “The comforts of home are evolving with new technology, from the living room to the garage. Whether they drive electric vehicles today or sometime in the future, we are ready to help each owner charge with ease.”
The strategic installation of EV charging stations is not just an amenity, but also a wise business decision that aligns with Austin’s vision for a sustainable future, drives customer engagement, and enhances property value.
Installing EV charging stations is a smart and sustainable decision. It provides a valuable service for your customers and employees and can help boost your business performance and reputation.
With Austin Energy’s rebates and the growing demand for more accessible charging options, local businesses can enjoy many benefits by joining Austin’s green revolution.
To learn about Austin Energy incentives for installing electric vehicle charging stations at your business, visit austinenergy.com/evbusiness.
Austin Energy, the city of Austin’s electric utility, serves more than 500,000 customer accounts and more than 1 million residents in Greater Austin. The utility’s mission — to safely deliver clean, affordable, reliable energy and excellent customer service — has guided Austin Energy in powering the community and supporting the region’s growth since 1895.