Why a Bit of Restraint Can Do You a Lot of Good

An uninhibited quest for authenticity sounds great. But if that just means acting out, you’re unlikely to be so happy.

An illustration of a woman restrained by her happy shadow.
Illustration by Jan Buchczik

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The Canadian philosopher Charles Taylor has described our times as the “Age of Authenticity,” meaning an era when people are willing to publicize their secrets and indulge their urges, even if such a drive for personal truth involves transgressing traditional boundaries of self-control. Once, this type of exhibitionism was the preserve of a few celebrities, but now anybody can get in on the act: The quest for authenticity has spawned salacious memoirs, reality-TV shows of escalating disinhibition, and cathartic self-disclosure on social media.

Such revelations are supposed to be good for us, because suppressing our thoughts and desires is considered unhealthy and unnatural. In psychology, this way of thinking is sometimes called self-determination theory, according to which we are happiest when we obey our inner drives.

I would grant that living inauthentically and being repressed do not sound like a recipe for well-being. But the age of authenticity does not seem to have made us happier, either. Quite the reverse. Some scholars, such as Taylor and the historian and theologian Carl R. Trueman, have argued that American society has become far more expressively individualistic over the past few decades. Yet the average level of happiness has consistently fallen, even as reported levels of depression and anxiety have exploded.

One possible explanation for this paradox is that the lowering of self-control was an understandable but significant error in our collective thinking, and it took us in exactly the wrong direction where happiness is concerned. Although understanding how this happened won’t turn our whole culture around, it can help you be happier in your own life.

From a psychological perspective, a useful hypothesis of how self-management works is that two systems in the brain govern it: the behavioral activation system and the behavioral inhibition system. The first one excites the desire for rewards and other positive stimuli, and arouses your interest in doing things. The second one creates an aversion to punishment and negative consequences, and tells you not to do things.

Generally, you can think about each system in this way: If the activation system rises or the inhibition system falls, self-control may decrease. Alternatively, if the inhibition system rises or the activation system falls, self-control may increase. And what works for an individual also scales by analogy for the group or community.

So which combination makes us happier overall—more of the behavioral activation system and less of the behavioral inhibition system, or the other way around? The answer is that both combinations are effective. A team of eight psychologists showed this in a 2018 study on self-control in the Journal of Personality. The team fielded a series of undergraduate surveys. The researchers found that low levels of self-control were associated with the lowest levels of subjective well-being. Moving to a higher level of self-control increased the undergraduates’ happiness.

Interestingly, in a separate study within the paper, the researchers also found that low-to-moderate levels of self-control—that is, a slightly below-average level of self-control—were associated with the lowest levels of momentary well-being. Yet a complete lack of self-control was associated with slightly higher momentary well-being. This is no wonder: Letting completely loose is commonly associated with very short-term bouts of pleasure.

This implies that if you are a somewhat reserved, self-controlled person, you can raise your sense of well-being in one of two completely contrasting ways: by being more authentic and impulsive or by being more punctilious and modest. Given that choice, the former sounds a lot more fun. The idea that most people would choose disinhibition and that authenticity would become the spirit of the age makes intuitive sense.

The trouble is that the let-it-all-hang-out approach is restricted to momentary well-being, and has consequences for others. In 2011, scholars at Arizona State University studied the correlation of low self-control with irresponsible behavior that makes life worse for others. They found that low self-control, although potentially enjoyable to the one shedding inhibitions, is associated with criminal offending, academic fraud, binge drinking, drunk dialing, public profanity, and (weirdly) public flatulence. All of these behaviors have negative social consequences, some more serious than others, but any will affect the well-being of others.

I would hazard this as a partial explanation at least for our national happiness funk: American culture has gone the wrong way about getting happier—by encouraging each of us to relax self-control to get happier, the unfortunate result is that we have become unhappier as a whole, and are now stuck that way. By seeking the short-term mood payoff that comes from disinhibition, we have become unapologetic, drunk-dialing, cussing, farting fraudsters who make one another miserable.

That is a broad statement, and not intended to be taken literally. But if you think the characterization is preposterously extreme, have you looked at your social-media feed lately?

For your own well-being, and everyone’s, increasing self-control might be much better than lowering it. To propose this at a societal level is nothing new; writers have been doing so for centuries. Benjamin Franklin, for example, exhorted “all well-bred people” to “forcibly restrain the Efforts of Nature to discharge that Wind.” But he had a broader vision, too, for how to realize greater collective happiness. “Educate your children to self-control, to the habit of holding passion and prejudice and evil tendencies subject to an upright and reasoning will,” he advised, “and you have done much to abolish misery from their future and crimes from society.”

As Franklin suggests and the aforementioned research shows, even if others don’t mend their ways, controlling yourself more is a strategy that will raise your individual well-being. It can be hard to go against unfortunate social trends, so here are a couple of helpful things to keep in mind.

First, be aware of the forces around you that may lower the activity of the inhibition system in your brain and thus push you toward lower self-control. According to scholars at the University of Toronto and Northwestern University, three bad influences to watch out for are excess alcohol, anonymity, and social power. None of these necessarily leads to antisocial behavior, but they easily can—and so take you in the wrong direction for happiness. (For instance, have you ever come across someone who’s happy to have said or done something drunk that they would have been embarrassed to say or do sober?)

Similarly, who expects to find people being their best, most magnanimous selves when posting anonymously on social media? In fact, scholars who have studied anonymity on social media have found that although most users behave benignly, a small subset may demonstrate antisocial, even psychopathic, behavior. If you’re seeking to boost your self-control, shun any social media forum where your identity is hidden. Instead, accept responsibility for everything you say.

Social power—meaning, your capacity to influence others—is a trickier subject. If you possess, say, an ability to publish material that many other people will read, see, or hear, you should ask yourself whether your desire to attract and retain an audience is leading you to abandon your privacy. Does what you reveal about yourself evoke in people a frisson of interest but also lead them to hold a low opinion of your taste and manners? How much better to err on the side of self-control.

And consider the social influence we invest in leaders. We reduce our own well-being when we hand power to vulgarians. Just as it feels freeing to shed self-control but ultimately leads to negative consequences, so following leaders who act without constraints and break norms might feed our id but inevitably takes us individually and collectively down a dark path.

You might think that because I am arguing that the happiest path is one in which we sublimate our true feelings and desires through greater self-control, I am advocating in effect for inauthenticity. But that’s not my intention; rather, I am arguing for authentic self-improvement. The choice to act in a particular way boils down to a choice of who we will be as people—the famous “As If Principle” in psychology shows that we become a certain way by acting as if you already are that way.

This is what Aristotle meant when he wrote that “virtues are formed in a man by his doing the actions.” One important choice we have is to behave with either controlled grace or uncontrolled entitlement. Neither option is in reality more authentic than the other because, in becoming who we are through our choices, both paths are equally authentic; both embody who we’ve chosen to be as people. But only one path, that of controlled grace, leads to greater happiness for one and all. So the beautiful truth is that we can elect to become authentically better than we were—and happier to boot.

Arthur Brooks is a contributing writer at The Atlantic and the host of the How to Build a Happy Life podcast.