Democracy Dies in Darkness

‘Unfrosted’: Seinfeld and friends remake the Pop-Tarts origin story

The stand-up comic directs and stars in a brand biopic spoof that includes Jim Gaffigan, Amy Schumer, Melissa McCarthy and Hugh Grant

Review by
Christian Slater as milkman Mike Diamond and Jerry Seinfeld as Bob Cabana in “Unfrosted.” (John P. Johnson/Netflix)
4 min
(2.5 stars)

“Unfrosted” may be the Platonic ideal of the Netflix movie: ephemeral, edible, enjoyable, forgettable.

It’s essentially Jerry Seinfeld inviting everyone in his Rolodex to come on over for an extended hang to parody the current craze for trademark biopics — you know, those corporate biographies of beloved/nostalgic brands: “Air,” “BlackBerry,” “Tetris,” “Flamin’ Hot,” et al. “Unfrosted” gives them the Mad magazine treatment — lightly roasted with a lot of nuts.