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Epic bash at The Good Beach as MTV Base celebrates day

By Daniel Anazia
04 May 2024   |   3:36 am
It was an electrifying night of music and entertainment at The Good Beach as Africa’s leading youth culture and entertainment brand channel, MTV Base celebrated its annual MTV Base Day on Friday, April 26.

Ibrahim Aliyu (left); Senior U.S. Commercial Diplomat, Julie LeBlanc; Country Manager, Paramount Africa, Bada Akintunde-Johnson; Deputy Assistant Secretary for the Middle East and Africa, U.S. Department of Commerce, Thomas Bruns; Senior Channels Manager, Paramount Africa, Busola Komolafe, Julie Mckay, and Temitayo Famutimi

It was an electrifying night of music and entertainment at The Good Beach as Africa’s leading youth culture and entertainment brand channel, MTV Base celebrated its annual MTV Base Day on Friday, April 26.

The event marked another year of championing African talents, capturing African youth culture’s vibrant energy and spirit. The night showcased some of Nigeria’s stars, with captivating performances from artistes such as Eltee Skillz, Morravey, Oladapo, 1dabanton, Gdzilla, Minz, and W4.

The atmosphere was eclectic as the music flowed, and the audience danced and sang along to the pulsating beats. Celebrities like DJ Xclusive, Skalez, B-Red, VJ Adams, Sheggz, Kelechi FC, and Soma added to the star-studded guest list, mingling and enjoying the performances alongside the energetic crowd.

MTV Base Culture Squad made up of Ilooise ‘Ilowitdflo’ Omonhinmin and Oluchi Harrison, captivated the audience with their infectious enthusiasm and undeniable charisma, and kept the energy high as hosts.

‘MTV Base Day’ celebration is a testament to MTV Base’s long commitment to providing a platform for African youth culture, celebrating diverse talents and showcasing the vibrant spirit of the continent’s music scene.

With the support of official partners like Flying Fish, Darling Hair and Regal Deluxe, the event delivered an unforgettable experience that truly lived up to the essence of African music and entertainment.

As the cultural home of the Millennial generation, music fans and artistes, and a pioneer in creating innovative programming for young people, MTV Base reflects and creates pop culture with award-winning content built around music discovery and activism across TV, online and mobile.

With music at the centre of everything MTV Base, the entertainment brand focuses on today’s youth taking a 360 approach to music, offering entertainment that is relevant, fun, bold and stimulating, while reflecting millennia’s hopes, dreams, talents, ambitions and diversity with distinctive programming.

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