ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Retail

In China, Costco, Sam's Club make play for thrifty shoppers

Membership-based chains hang on to customers with low prices, free samples

A Sam's Club in Shenzhen: U.S. retail giant Walmart is the pioneer in the membership warehouse supermarket segment in China. (Photo by Kohei Fujimura)

DALIAN, China -- Membership-based warehouse supermarket chains such as U.S.-based Costco and Sam's Club are growing in China, touting a different shopping experience and product lineup from conventional supermarkets and online retailers. Their low prices also resonate with thrifty Chinese consumers, who have developed hoarding habits during the COVID-19 pandemic.

One day in March, a Costco store in the city of Shenzhen bustled with shoppers tossing items large enough to cover their faces into their carts.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more