Former Gogglebox star Joe Baggs has revealed his new career move.
The TV personality-turned-TikToker and podcast host - who appeared on the Channel 4 reality show alongside his parents and brother George from 2020 until their exit in 2022 - has signed a huge deal with online clothing brand Pretty Little Thing.
Announcing the news on Instagram, Baggs said: "IT’S A BOY! OVER THE MOON to be announced as @prettylittlething‘s first-ever male brand ambassador!!!"
Related: Gogglebox's Ellie Warner shares baby bump photo and opens up about confidence
He added: "I cannot wait for you guys to see the pure chaos unfold and show you what we’ve been cooking up.
"This one’s for the girls, the gays and EVERYBODY in between! Fashion isn’t restricted to genders, shapes or size. It’s about feeling iconic. So strap in PLT, because we’re about to have a camp old time."
The reality star's comments section was soon flooded with congratulations from fans and friends, including Love Island's Millie Court, who wrote: "Woooo !!! Well done bby boy".
Former Strictly Come Dancing contestant Saffron Barker said: "Awww congratulations babe!", while I Kissed a Girl narrator Charley Marlowe added: "wooohoooo amazing !!!"
Related: Gogglebox stars have epic Michael Sheen / Mr Bean mix-up
Last year, Baggs opened up about why he and his family made the decision to leave Gogglebox.
"We decided that there were things we wanted to do that we couldn't do while we were on the show," he explained. "There is a reason there's not many young people on there. It's because we're in this new age of social media that me and George love so much."
Discussing the decision further, he added: "I couldn't see myself just coming home every week and eating a takeaway and doing that for the rest of my life. There's so much more I wanted to do, and that's why we ended up leaving."
Gogglebox airs and streams on Channel 4.
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After completing her joint honours degree in Journalism and English Literature at Cardiff University, Iona joined Digital Spy as a Content Production Intern in 2022. In this role, Iona writes across both news and features, specialising in TV and movies. During her time at Digital Spy, she has interviewed multiple Love Island stars, reported from the Black Adam red carpet and, most recently, interviewed the cast of Disney’s live-action The Little Mermaid.
