The colour was chosen to evoke a counterculture flair, a grab for originality, ingenuity and visionary thinking, Pantone Vice-President Laurie Pressman said.
Specifically, "Ultra Violet" is the "provocative and thoughtful" hue for 2018, Pantone says. What does it mean? Maybe mystery or royalty ... or, perhaps, high odds of fiery destruction.
Pantone's 2018 color of the year a nod to creativity, originality, and Prince | Elizabeth Wellington
In recent years, Pantone has chosen a color that goes beyond the influence of fashion and taps into the watercooler chat of the moment.
The blueish purple hue communicates ‘originality, ingenuity and visionary thinking,’ says well-known Color Institute
Janice Dean has the reveal on 'Fox & Friends.'
The choice is not too surprising, given that Pantone and the late pop star's estate designated "Love Symbol #2" as his official color in August.
Pantone has released their ‘color of 2018’. They call it cosmic, we call it bang on trend for spring. From Tom Ford’s new lipstick to Monki, Topshop and J Crew, here are the best UV-inspired pieces on the high street
What we have here in 2017 is a heap of chaos and disruption. What we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its color of the year revealed Thursday.