Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to expect. Typically, upfront week…
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end, tens of thousands of revelers sit bumper…
What do a feature on Taylor Swift, a profile of Sam Altman and a piece about the James Webb telescope all have in common? Last year, all three Time stories were deemed unsafe for brands to advertise against. The issues came from brand…
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational…
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The…
Last year, rapper Lil Yachty made the unusual move of adding his 11.3 million Instagram followers to his Close Friends list on the app. His fans were confused, wondering why a globally famous figure had invited them into an intimate circle…
Over the last few years, creators have been taking over the Cote d'Azure during Cannes Lions International Festival of Creativity. And marketers better get used to it, because at the 2024 event, there will be an entire fringe festival…
Bacardi Rum, leaning further into music as a key driver in its marketing, kicked off its most significant artist collaboration to date with a global campaign featuring pop star Camila Cabello. The new relationship marks the first time the…
When actress Julia Fox appeared at a New York Knicks game on March 31 flaunting a golden-hued dye job by Velveeta, many people assumed it was another bizarre April Fools' joke from a brand. Fox's unique look attracted paparazzi, generated…
The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way. Ahead of its in-person upfront event slated for April 10 at Chelsea Factory in New York, AMC Networks is making several announcements,…
From the main stage at Willie Nelson's annual music festival, North Carolinian folk singer and songwriter Lou Hazel asked the small audience gathered for his early set: "How's everybody doing?" A lanky, grey-haired man in the front row…
In this episode, host Cathy Hackl and guest host Lee Kebler discuss their favorite April Fools' Day pranks in tech. Hackl shares an April Fool's from Gary Marcus about an OpenAI sneak peek. More in AI news, the CEO of StabilityAI stepped…
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often boring or cringeworthy. To create a…
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released dueling House of the Dragon trailers on…
Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live on ABC from Times Square, Megan delivered her fans (or "thee hotties," as she calls them) a medley of her hits. And she did it all while…
Having observed a growing connection between marketing and the film industry, Tribeca Festival is responding by broadening Tribeca X, its programming track for the creative marketing and advertising industries. Tribeca X debuted in 2016 as…
It's not easy being green, so the Hulu integration on Disney+ is going teal. Disney announced the launch today of Hulu on Disney+ in the U.S. for Disney bundle subscribers, combining the Disney+ and Hulu libraries in one application.…
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show broadcasting on CBS and utilizing…
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more effective way for advertisers to access…
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can be both a maker and a director,…
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her influence through multiple Netflix…
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The brand is rerunning its poignant 60-second…
Succession scribe Jesse Armstrong, ADWEEK's 2024 TV Creator of the Year, never had a clear path to comedy TV royalty. Armstrong, who grew up in Oswestry in Shropshire, England, attended the University of Manchester and took on American…
Sunday's Oscars were more than Ken-ough for ABC. On Monday, the Academy of Motion Picture Arts and Sciences announced that ratings for the 96th Oscars on ABC drew an average audience of 19.5 million total viewers and a 3.81 rating in the…
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character. But when he walks on set, the room is…
After rapid growth, Kim Kardashian's apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a big media presence ahead of the 96th…
When it comes to viral marketing at the Oscars, Don Julio is taking its shot. At the 96th Academy Awards on Sunday, host Jimmy Kimmel and his right-hand-man Guillermo Rodriguez "surprised" Best Actor nominee Colman Domingo with Don Julio…
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the Oscars--could become a coveted water…
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record label owner to agency CEO. Treff is CEO…
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of sponsors spanning 17 categories. "On March…