Facebook ‘focused on return on investment’ as staff tackled toxic users

Sheryl Sandberg was said to often ask teams dealing with problematic content what the return on investment was
Sheryl Sandberg was said to often ask teams dealing with problematic content what the return on investment was
JOE RAEDLE/GETTY IMAGES

Sheryl Sandberg, Facebook’s second-in-command, gave “constant” reminders to staff to think about what “the return on investment was” as they tried to tackle toxic content, a new whistleblower has claimed.

Sandberg, the technology giant’s chief operating officer, regularly questioned workers about this metric when they were designing tools or policies to deal with content being shared on the site, the former Facebook employee alleged.

The whistleblower, who is anonymous, claims this culture led managers to apply the same approach even to issues as serious as the sharing of child sexual abuse on Facebook’s platforms.

Frances Haugen, another whistleblower, has already leaked thousands of internal documents that suggested the social media company was aware that its products were causing harm to some of its users.