Varsity VC urges govt, private sector to shun Public Relations quacks
Acting Vice Chancellor of Nasarawa State University, Prof. Abdullahi Modibbo, has called on government and private institutions to stop engaging non-licensed individuals for public relations responsibilities.
Prof. Modibbo made the call during the induction of 46 postgraduate students of the Institute of Strategic and Development Communication (ISDEVCOM) into the Nigerian Institute of Public Relations (NIPR) in Keffi.
According to a statement issued on Friday by NIPR’s Director of Public Relations, Stanley Ogadigo, Prof. Modibo also warned that quackery endangers society and hinders progress.
He emphasized that the activities of quacks in the public relations field pose a significant threat to the society, as they often spread misinformation and undermine credible communication.
He commended the current NIPR leadership for its efforts to restore the dignity of the public relations profession, emphasizing that professionalism is essential for driving development in the country.
“We need to ensure that only licensed and trained professionals handle public relations responsibilities, as this is crucial for building trust and credibility in our society,” Prof. Modibbo said.
NIPR President, Dr. Ike Neliaku, noted that the Federal Government’s recognition of NIPR as a chartered institute reinforces its importance in nation-building.
He urged new inductees to operate legally and cautioned those still engaging in quackery to obtain licenses and follow due process.
“We will continue to work with relevant stakeholders to ensure that only qualified professionals practice public relations in Nigeria,” Dr. Neliaku said.
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The event also saw the presentation of a Visionary Leadership Award to Dr. Neliaku by the Nasarawa State Governor’s representative, Mr. Yakubu Lamai, who praised the NIPR’s achievements under Dr. Neliaku’s leadership.
“The verifiable unprecedented achievements of Dr. Neliaku-led Council have opened robust partnership opportunities for the Nasarawa State Government and the Institute,” Mr. Lamai said.
The induction ceremony marked a significant milestone for the 46 postgraduate students, who have completed their studies in strategic and development communication.
The event was attended by academics, public relations practitioners, and government officials, who all praised the efforts of NIPR to promote professionalism in the field.