TikTokers Are Basically Obsessed With These 30 Beauty Products

Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair and you know it's a GOOD product when the boyfriend notices :D I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage; now I can finally relax and enjoy my new hair. <3" —Eline

"I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair but it made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.

Check out BuzzFeed's Elizavecca Cer-100 Protein Treatment review for more deets!

Get it from Amazon for $8.43.

Here's what Haley Zovickian has to say about 'em: "I ADORE these. My skin feels noticeably softer after using them and I can tell they clean my pores well because I'm breaking out less. Who knew that facial sponges were the skincare hack I've been searching for???  They make me look forward to washing my face, which is truly nothing short of a miracle."

Promising reviews: "OMG silly to be excited about a facial sponge but I love them. Saw them on TikTok. Wafer thin but plump up to 1/4 inch when wet. Just the right size for washing face. Gentle. Reusable. Use after face wipe or just with facial cleanser." —Janet

"I’m prone to dry skin so exfoliating is super important to me, but my skin is pale and delicate so anything too rough will leave me with redness and irritation. I’m also obsessed with skincare so I’m really picky about my tools and products. These are my new favorite sponges! I’m going to give them to all my friends because everyone needs them!! I’m so in love with these. The texture is soft but not too soft — after washing then exfoliating with a scrub using this sponge, my skin felt invigorated, soft, and clean. So pleasantly surprised because I’ve never tried this type of sponge and I don’t think I’ll ever use anything else ever again. Once you add water they become spongy and are soft but just the right texture to clean deep into my pores without the harshness of more textured sponges." —RejuveKate

Get a pack of 50 from Amazon for $7.98+ (available in six styles).

See it in action on TikTok here.

Here's what Haley Zovickian has to say about it: "I finally caved and bought this during Black Friday, and wow, I am SO glad I did. Blackheads are less of an issue for me than cystic acne, and it worked beautifully for both, and somehow very gently, too. The first time I used it, I could see all the stubborn gunk in my skin being extracted — gunk that was still there despite having just showered and regularly adhering to a pretty strict skincare regimen (!). I used the Blume Nourishing Face Oil to keep my skin moist while using it, which worked well for me (they recommend using a toner, water, or some other moisturizing agent). After using it, my skin felt softer than it's felt in years, and super clean without being at all tight. In short, a great product and definitely a staple for me."

Promising reviews: "Don't doubt it, a staple in skincare. I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney

"This thing is freaking amazing! I was super skeptical I would see any results because I just bought it on a whim because I have epic blackhead issues, but man was this the best thing I’ve ever used. It brought so much gunk out out my skin (once I figured out how best to aim it) I was seriously almost in tears. Don’t be disappointed if you don’t see it come up on the first pass, experiment with the best angle and tool direction for you. Also, expect to keep having to use it like everything else you need to keep going to see results." —Tyler Dominguez

Get it from Amazon for $17.99+ (available in three colors).

Here's what Haley Zovickian has to say about it: "I use these about once a week, and they are *chef's kiss*. Stay in the shower or bath for five or 10 minutes with moderately hot water before using, which will soften up your skin so that when you start scrubbing; dead skin will basically roll straight off your body. Your skin will look and feel as good as new after, and SUPER soft. One of my favorite shower products, and worth every penny."

Promising reviews: "I stumbled upon these from watching a TikTok and I’m so glad I did! Definitely look into how to use them before you start so you do it efficiently and find what works best for you. I use them after being in a hot shower for at least five minutes then I start with long strokes in one direction. These got lots of gunk off my body and left my skin feeling so soft and smooth!" —Mariah C.

"Okay, these things are AWESOME! I watched a TikTok about this gal using them and I figured why not try them. They weren’t expensive and I spend $5 on useless crap all the time. This, my friends, is NOT useless crap. This gets so much gunk off my body it’s disgusting. How can I have so much dead skin on my body!? I don’t know, but this gets it all off and leaves my skin so soft! Just throw some baby oil on your skin after using it and you are good to go!" —Emilee Brinker

Get a pack of eight from Amazon for $5.40.

Promising reviews: "I saw this on TikTok, it works great so far." —MarMar Manuel

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

Get it from Amazon for $8.75. 

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.

Promising review: "Best eyeliner. Someone recommended this product for me on TikTok, but I was unsure of the quality because it was such a cheap price. I have cried, swam and this stuff doesn’t come off! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski

Get a set of two from Amazon for $14.97+ (available in three sizes and a combo pack). 

To use, gently press the head of the razor flat against your skin (not at an angle) and make small circular motions.

Check it out on TikTok here.

Promising review: "I saw this product on a TikTok video and had to have it. This is an amazing product. Gets ALL the peach fuzz off your face without PAIN." —queenb

Get it from Amazon for $14.59+ (available in six colors).

See it in action on TikTok here.

Promising review: "Might be a holy grail for me. I have had a lot of face masks and mostly have felt like they felt nice while on, but didn't do much for my skin. This one is amazing. My skin has felt congested and oily since summer started. I have a few products I use that can help — but THIS ONE — perfect. I didn't think my pores were a problem and never was able to extract any actual whiteheads until I used this mask. I had no idea there was stuff that needed to come out until I washed off the bubbles. I have to figure out how many times per week to use this, and definitely need moisturizer after, but I am already seeing a difference in my bumps and small acne!" —Keri Starrs

Get it from Amazon for $9.78.

Promising reviews: "The only mascara I will buy. TikTok made me buy it and I’m so glad. It’s long lasting, doesn’t smudge…but best of all it makes my lashes look full. I look like I have on false eyelashes when I wear this product." —Michelle

"I didn’t think this was going to work for the price but I saw it on TikTok so I said why not! Y’all I brought three more after I tried this for a week! My lashes look dark and full like falsies!!! I love it. 🥰" —ShariRR

Get it from Amazon for $4.99.

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $10 (available in three other styles).

Reviewers recommending mixing in some apple cider vinegar for best use, especially if you have sensitive skin.

Promising review: "Skincare regimen must. This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave so that my shave is smoother and closer. I will always keep this as a part of my regimen." —Joann W.

"The best face mask I've ever used. I bought this because of TikTok and do not regret it. I have really sensitive skin so I was a bit skeptical at first. I used it for about the minimum time and I could not move my face. When I took it off I was shocked and worried because my entire face looked like it was burned. If this happens to you, don’t freak out! It goes away in less than 30 minutes. The next day my acne had completely disappeared and my skin looked glowy. Normally when I do a face mask I can’t tell any difference, but with this it was super noticeable. This will be my go to face mask from now on." —kk

Get it from Amazon for $12.71.

Learn more about the Aztec Secret Indian Healing Clay in our deep dive!

See it on TikTok here.

The ice roller comes with a detachable head and handle. Store the ice roller head in the freezer separate from the handle, which should stay room temperature. When you're ready to use the roller, remove the head from the freezer and reattach to the handle (it easily clicks in place)! 

Here's what Haley Zovickian has to say about it: "I love this ice roller for whenever I feel like my skin needs a pick-me-up! I also use it when I feel a headache coming, and it reduces the intensity and sometimes curbs it altogether."

Promising reviews: "Someone on TikTok said her grandmother used this. I love it to deal with what spring allergies do to my face (headaches/puffiness) without pulling the skin and without oils. It's cool and sculpting without being too fussy like the smaller jade roller that is so popular, which I also have but it gets less traction in this home. Enjoy!" —PinkRibbonGirl

"Hungover? Didn't get much sleep? Sunburnt? Been crying? This thing is great. Pop it in the freezer and anytime you want some cool soothing relaxation, pull this bad boy out and roll over your cheeks and forehead. My 3-year-old daughter takes this thing out every day and rolls all over her face because it feels so good. Not only hilarious to watch for me, but apparently very fun for her as well! —Kev

Get it from Amazon for $18.99+ (available in 12 colors).

You can also check out this ice roller that you fill with liquid yourself, so you can add in anything from essential oils to green tea or even petals.

Promising review: "I got this because I kept seeing it all over TikTok and I chose the Universal Clear 000. I absolutely love it. I’m the type of person that can’t stand when my lips feel dry and I’m constantly wearing Chapstick. I also prefer more natural low-key makeup looks so the clear option was absolutely perfect! I love the way it applies to my lips and how it feels while wearing it. I’ve applied it over a Merit lipstick and it looks amazing. The fiancé hasn’t complained about it either. 10/10! If you’re on the fence about getting it, this is your sign to just try." —PValeska

Get it from Sephora for $40 (available in eight colors).

Avarelle is a small business that aims to make the best skincare that's also honest and affordable. All their products are vegan and cruelty-free! 

Here's what Haley Zovickian has to say about 'em: "I recently tried Avarelle pimple patches, because *yes* I love a good hydrocolloid patch like little else. I wasn't sure whether these would be any different from the patches I already had from another brand, but I was so wrong. The Avarelle patches drew out gunk more effectively from my blemishes and gently sped up the healing process (I think because of the calendula, tea tree, and cica). My sensitive, reactive skin loves this stuff. I also could tell immediately that the patches were in fact thinner and more transparent than others I've had, which especially given how well they work is quite a feat. Will be a repurchase for me for sure."

Promising review: "YES! TikTok made me buy them and they 100% do what they should. I just pop them on before bed and by morning the blemish is ready to go. Will be ordering more." —Sky k.

Get a 40-pack of the small patches from Amazon for $8.49.

Promising review: "Found this on TikTok and I'm so pleased with the results. My nails are getting stronger and growing. And best of all, not chipping. Love it." —sidna saavedra

Get it from Amazon for $9.90+ (available in three sizes).

Promising review: "I wish I would taken before pictures, but I really thought it was not going to work since I have tried so many products on my face. Ever since my last pregnancy, I started breaking out a lot more during my period. I saw this on TikTok and I was like let me try this and I can HONESTLY SAY this thing WORKS!! Just give it a try you won’t regret it." —Stephanie De La O

Get it from Amazon for $11.49+ (available as a pump or tube and in various sizes).

Promising review: "Absolutely love this eye cream. I was looking for an eye cream and saw the video on TikTok and decided to give it a try. I have been using for a couple of months and already can see a difference. A little goes a long way. I put a small amount on my finger and tap around my entire eye and then any extra I put on the back of my hand to help smooth my skin there. Definitely worth the money!" —SLRottweiler

Get it from Amazon for $14.99+ (available in three sizes). 

Here's what Haley Zovickian has to say about it: "All I can say is that when I used this for the first time, I couldn't believe my eyes. You literally watch your redness neutralize in front of your eyes. Plus it protects skin from environmental stressors and UV damage. I don't think there's a better color-correcting treatment out there."

Promising review: "The hype is to be believed. I discovered this product from TikTok to reduce redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJ

Get it from Sephora for $25 (0.5 oz) or Amazon for $36 (1.7 oz). 

Plus, check out BuzzFeed's Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment review for more deets! 

PS: They also keep your pillow cool if you sleep hot, which will help you sleep more comfortably.

Here's what Haley Zovickian has to say about it: "I finally took the plunge and bought some satin pillowcases, and OMG, I wish it hadn't taken me so long! I have 2c–3a curly hair, and for years I'd go to sleep with intact curls and wake up to a nest of frizzy hair that was basically the ghost of curls past. For the first time ever, my curls now survive the night. Is this a *miracle*? No — you're likely to experience *some* frizz in the morning no matter what, if you're like me and toss and turn a lot at night. But there's truly a night-and-day difference in my hair when I do and don't use my satin cases. BTW, I haven't experienced any creasing on my face since I've made the switch, which is kinda unbelievable. And I honestly do feel a bit like a princess resting my head on cool, smooth satin after a long day."

Promising review: "I use these pillowcases every single night. The difference in my hair is wild!! I am always down to try TikTok hacks and I have noticed a lot less breakage. Anyone with long hair or hair at all needs these pillow cases. They are also amazingly comfy and soft on the face!!" —Emma

Get a set of two from Amazon for $9.99+ (available in 36 colors and four sizes).

Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H

Get it from Amazon for $9.97 (available in five shades and a bundle). 

Here's what Haley Zovickian has to say about it: "I finally treated myself to a Denman brush over the holidays, mainly because I'd finally had enough of trying different 'Curly Girl Method' styling strategies that my low-porosity, dense 2c–3a hair would simply laugh at and instead dry into a ball of frizz. The first time I used the Denman, I remember distinctly thinking, 'Oh, this is what all the hype's about.' It easily defined my curls with its spaced-out bristles, accentuating the spirals and making them pop. It's not a detangler, so you'll still want a regular comb or brush to detangle post-shower, but it's the best low-key styling step possible, IMO."

Promising review: "In my younger teen years I had CURLY hair, but as I hit my 20s and started highlighting my hair, somewhere along the way the curls became a very limp wavy frizz. Thanks to TikTok I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Get it from Amazon for $18.70+ (available in six color sets).

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's Maybelline's Instant Age Rewind Concealer review (#4) for more deets.

Get it from Amazon for $8.80+ (available in 47 shades).

Promising review: "I LOVE THIS!! When I get my hair highlighted, I always use another purple shampoo and it never works for my hair at all. So I wanted to try this (thanks to TikTok). And I am not disappointed. My super yellow hair turned the blonde I wanted within one use, and I have used it more often and it just lightens it more and more. But beware it can stain hands so rinse your hands after!" —jillian lee

Get it from Amazon for $8.78+ (available in four sizes).

See it on TikTok here.

Blume is a woman-of-color–owned small business that specializes in skincare and period care products.

Here's what Haley Zovickian has to say about it: "I have had cystic acne since adolescence and still deal with painful hormonal acne. On top of that, my skin has somehow become more sensitive with every passing year so I'm very careful about what I put on my face. I was initially skeptical that an oil of all things would help my skin, but I LOVE this thing. It is somehow so lightweight while feeling truly nourishing. My breakouts have cleared up since starting this product, and I've also noticed that my skin is less oily and more even, like the oil has been balanced out. I'm so glad I gave this a shot and will definitely be buying another when I run out."

Promising review: "I NEVER leave reviews but this oil is seriously the most amazing product I have ever used!! I've had acne since i was 14 and I'm 32 and still struggle with it, especially hormonal acne. I've been using this oil for about a month and I have ZERO pimples! I haven't not had a pimple since adolescence. It's fading my acne scars and my skin looks so good I honestly can go out with no makeup and feel 100% confident that my skin looks great and that is huge for me. I even use it on my chest because I get hormonal acne there and i haven't had a breakout since using this. The smell is herbal but I actually like it and it doesn't linger after you put it on. I can't say enough good things about this oil, just get it! You won't regret it!" —Jamie

Get it from Blume or Ulta for $28, or Amazon for $27.95.

Promising reviews: "If you got here because of TikTok, then just go ahead and add to cart. These babies are so much softer than the Real Techniques sponges and, in my opinion, better at blending than Beauty Blender." —Cassandre

"I had been seeing these all on TikTok so you know if it's on there it's going to be good! I had tried so many different beauty sponges and had not had any luck. But with these ones I fell in love. They are so soft, and they work amazing dry or wet. Super easy to clean. My makeup looks amazing as well. Definitely recommend!!!" —Allison

Get a pack of six from Amazon for $9.95.

Promising review: "This is what my skincare regimen was missing! The one thing that wasn’t improving greatly was my skin texture. I still had some bumps high on my cheeks, near my temples, and some on my chin. I had seen this product on every skincare Instagram and TikTok but still put off ordering it. I finally caved and within two days I was hooked. After day two I was shocked when I looked in the mirror and my skin was glowing. I had this radiance that I had never had before. And my bumps were disappearing! My skin almost looked like it had a blurring filter on it. It really was exactly what my skincare routine had been missing. And I will definitely be buying the biggest bottle they have next time!" —Jade

Get it from Amazon for $13+ (available in two sizes and a two-piece set). 

It's formulated with 20 plant-based antioxidant-dense oils and is suitable for all skin types. It's also fragrance-free, vegan, and cruelty-free.

Youthforia is an Asian- and woman-owned small business that makes fun yet environmentally friendly makeup.

Check out a TikTok of the BYO Blush in action. 

Promising review: "I can go down the list of impulse buys I've made after seeing them on TikTok. Most of them fall way short of what I had hoped for or expected. Not this stuff. I'd give it 10 stars if I could. After turning 40 I've not been happy with my blush or tinted moisturizers. More often than not, they either pill or settle into my pores, etc. I don't wear very much makeup and I'm surely no makeup artist. I'm sure I'm doing something wrong, but to be honest, I'm not willing to put the time or effort into learning at this point in life. Youthforia to the rescue! This stuff is awesome. I can use it to create nothing more than a healthy glow, or can build it for more if I care to. It is undetectable once on the skin and it lasts all day. It's all I was hoping for and so much more. I highly recommend it." —Kate F.

Get it from Amazon for $36. 

Check out a TikTok of the eyeliner in action. 

Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1

Get it from Amazon for $7.26+ (available in 20 colors). 

Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

Here's what Haley Zovickian has to say about it: "I finally bought a bottle of this, and I'm so glad I did. It soothes my parched skin, and I can tell it's calming irritation, too — I recently noticed an incoming perioral dermatitis breakout (an acne-rosacea hybrid that's notoriously difficult to treat), and after a few days of using this, the bumps and redness on my face were completely gone. It saved me from needing to scramble for an expensive treatment, which is kind of unbelievable. It also makes my skin feel more hydrated and more balanced. This thing is understated but mighty, and has a permanent place in my skincare collection."

Promising reviews: "An HG product for a reason! I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin and this spray didn't irritate my skin at all." —harleyclancy

"This product is such a game-changer for maskne! I was a bit hesitant after I saw a TikTok video with it but after trying it, I added it to my everyday skin care routine!" —Lisa0214

Get it from Tower 28, Sephora, or Amazon for $12+ (available in two sizes).

Promising reviews: "All day makeup! TikTok strikes again! This stuff is great!" —Angie Stark

"I work as a makeup artist and always use this product. My clients are happy. Their makeup survives a night of dancing!" –Angelina

Get it from Amazon for $9.49+ (available in matte, dewy, radiant, and plump finishes, in regular and jumbo sizes, and in various packs).