Toys R Us is back and opening in new locations. (Picture: Getty Images)

If you grew up in the 90s and 00s, then you’ll likely have known the joy of going to one of the most ‘magical places’ on the high street.

Toys R Us was a child’s paradise, with anything and everything that kids could want all under one roof, from Barbie dolls, to bikes, stuffed animals and technology.

Sadly many of today’s tots have been unable to experience a trip to this place as the retailer fell into administration in 2018.

But WHSmith is thankfully giving little ones a chance to experience the magic once more, as they partner with Toys R Us to launch the brand in more than 30 locations by the end of August.

@toysrus

🇬🇧HEY, UK!🇬🇧 We heard you! #ToysRUs has returned to High Street with 9 new #ToysRUs shop-in-shops at @whsmithofficial stores.🥳 Geoffrey hopes to see you soon.🦒🧡 #ToysRUsIsBack #ToysRUsUK

♬ SATELLITE SPEED UP Tpwkloppan – Loppans house 🕺🏽🪩
@whsmithofficial

Toys R Us is back in the UK. Have you visited any of our new shop in shops yet?! #alwaysatoysruskid #toysrusatwhsmith #whsmith #toysruskid

♬ original sound – .

The books and stationery giant first announced they were teaming up with the iconic toy brand in 2022 and they trialed concessions in nine stores in York, Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull.

The original concessions came after WHSmith bought the rights to relaunch the UK branch of the Toys R Us online shop.

The retailer said the concessions had performed well to date so they would be expanding into a further 30 stores this summer.

Customers visiting the Toys R Us concessions in the lucky WHSmith stores will be able to discover and play with dedicated sections by age, interest and category.

The concessions will feature interactive experiences, demonstration tables and iconic visual elements throughout.

Each Toys R Us in WHSmith will feature a key range of products and activities from kid’s favourites including Bluey, Hot Wheels Barbie, Fisher Price, Paw Patrol, Lego, Peppa Pig Marvel and more.

What are your memories of shopping at Toys R Us?Comment Now

The locations of the 30 new concessions have not yet been confirmed.

Toys R Us first launched in 1985 as the world’s first ‘toy supermarket’. 

But in 2017 the brand’s US parent company filed for bankruptcy, with the UK side going into administration the following year.

Despite months of rescue talks the iconic chain was forced to close all 100 of its stores, making thousands of people redundant.

Do you have a story to share?

Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.

MORE : Sex toy designed for post-menopause gave one man’s wife her first orgasm in three years (and we have 20% off!)

MORE : Shop incredible outdoor furniture from Dunelm with one £79 set that shoppers call ‘ideal for a small area

MORE : From M&S, Accessorize, SpaceNK, Missoma and more – this is what we’re buying this weekend