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DStv Media Sales, MIPAN Chart Future of Media Optimization

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DStv Media Sales MIPAN Future of Media Optimization

DStv Media Sales, in collaboration with the Media Independent Practitioners Association of Nigeria (MIPAN), hosted the 9th edition of their annual industry conference on Thursday, May 9, 2025, in Lagos. Themed “Optimize,” the conference brought together a dynamic cross-section of stakeholders in the marketing communications industry to explore the power and future of media optimisation in an evolving digital landscape.

The event offered a comprehensive look into the DStv ecosystem, featuring thought leaders, regulators, and agency executives who shared practical insights on how brands can unlock more value through strategic planning, data-driven decisions, and integrated consumer engagement.

In her opening remarks, Doris Ohanugo, Executive Head, DStv Media Sales Nigeria, emphasised the urgency of embracing optimisation in today’s fast-paced environment.

“In an era defined by constant evolution, optimisation is no longer a luxury; it is a necessity,” she stated. “It’s about moving faster with clarity and creating deeper connections in a crowded landscape.”

Delivering the keynote address, Kholeka Maringa, Head of DStv Media Sales, Africa, reinforced the company’s commitment to content-led engagement. She also provided valuable data-driven insights into audience behaviour, using the 11th edition of the AMVCA as a case study. According to Maringa, the event reaches 3.3 million viewers in Nigeria and 6.7 million outside Nigeria via linear platforms, while non-linear platforms record upwards of 250,000 digital viewers, 10 million views on video demand, and 2.3 million social impressions. The event also saw 10,000 attendees from the press conference to the final show, with a total of 1.8 million votes cast.

“Our goal is to maximise reach and enhance viewer engagement by consistently delivering content that encourages interaction and participation,” she said.

Also speaking at the event was Adeyinka Adebayo, Group Executive Director, OMG Central and West Africa, representing the Advertising Regulatory Council of Nigeria (ARCON). Adebayo discussed driving growth in media investment and provided insights into the recent ARCON regulations. He emphasised the agency’s role as an enabler, not a barrier, highlighting the importance of collaboration between media owners, agencies, and advertisers to drive success.

He further urged industry stakeholders to “act local and think global,” stressing that media investment should not only be viewed as expenditure but as a capital investment with long-term value.

“The purpose of ARCON is to regulate, not strangulate. Media owners, agencies, and advertisers must work collaboratively; we all need each other,” he concluded.

On the topic of “Impact and Reach in Media,” Nosipho Gama, Executive Head, Business Enablement at DStv Media Sales, shared insights on emerging media technologies and evolving audience behaviours.

“Platforms will continue to expand their offerings and reach by incorporating new technologies. The future of television isn’t about one platform outshining another; it’s about creating seamless, viewer-centred experiences,” she said.

Closing the event, Dozie Okafor, President of MIPAN, delivered a strong call for value-driven media investment strategies.

“Media optimisation is about more than just spending; it’s about spending smart. As an industry, we must prioritise optimised investments that deliver measurable results,” he concluded.

The 9th DStv-MIPAN conference proved to be more than just a knowledge-sharing session. It served as a strategic touchpoint for industry players to reflect, recalibrate, and align on the direction of media in Nigeria. From shifting consumer behaviours to the demand for smarter spending, the conversations reinforced a collective industry goal, to build a more agile, collaborative, and results-oriented media landscape in Nigeria.

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IHS Nigeria Provides Patrol Vehicles to Increase Operational Efficiency

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IHS Nigeria G4S Secure Solutions

By Modupe Gbadeyanka

No fewer than 65 patrol vehicles have been given to a security outfit, G4S Secure Solutions Nigeria Limited, by IHS Nigeria, to enhance its operations.

G4S Secure Solutions Nigeria is the long-term security partner of IHS Nigeria, a subsidiary of IHS Holding Limited and one of the largest independent owners, operators, and developers of shared telecommunications infrastructure in the world by tower count.

The vehicles are fully equipped with customized radio systems, public address systems, medical kits, ladders, and amber lights.

They are expected to significantly enhance G4S’s patrol capabilities and enable proactive risk mitigation across IHS Nigeria’s infrastructure footprint in the country.

At the presentation of the items in Ikeja GRA, Lagos, the Vice President for Operations at IHS Nigeria, Mr Jubril Saba, said, “IHS Nigeria is delighted to formally hand over these Response, Patrol and Escort (RPE) vehicles to our valued security partner, G4S Secure Solutions Nigeria Limited.

“As a company, we recognize that the success of our operations lies not only in our technology and infrastructure but also in the strength of the partnerships we build and sustain.

“G4S has been an essential partner in protecting our sites, supporting our teams, and ensuring operational continuity across the country. This initiative is more than just a commissioning of vehicles; it is a reaffirmation of our commitment to the safety of our people and assets, our drive for operational excellence, and our belief in strong partnerships.

“We understand that securing our infrastructure and communities is critical to sustaining high-quality services nationwide, and we are confident this fleet will enhance G4S’s capacity to support us.”

Also speaking, the Managing Director of G4S Secure Solutions Nigeria, Mr Jonas Ahl, said, “We are proud to receive these 65 custom-built patrol vehicles from IHS Nigeria.

“Each unit is fully outfitted to meet the specific security needs of our operations, equipped with communication systems, emergency response tools, and visibility-enhancing features. “These vehicles will not only improve our response times and field presence but also enable us to reduce risk and deter criminal activity more effectively.

“I would like to thank the IHS team for their excellent collaboration throughout this project. We are proud to serve IHS and remain committed to protecting the assets that power connectivity across Nigeria.”

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How Men’s Jewelry is Changing the Nigerian Retail Market

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engagement rings Nigerian Retail Market

Introduction

The shopping scene in Nigeria is evolving, and this transformation is beginning with men’s rings. Nowadays, more and more men are wearing rings not just for style, but to show their personality and status. This trend is growing very fast every day. This is why shopkeepers, brands, and online stores are changing their approach. Behind the glam, a smart business move is hidden, and this is just the beginning.

Retailers Are Noticing Quickly

If you go to a big jewelry store like Lagos or Abuja today, you will see something new. They used to have only jewelry for women; now, there is a place for men’s jewelry too. And it is not just about keeping a few big rings.

Now the stores are taking this work seriously. Stylish and masculine designs are being introduced. Many stores have even created separate sections for men. Staff are also being trained to talk to men differently. The layout of the store is also changing to feature dark displays, private booths, and a simple, bold style that is not too flashy.

The biggest change? Men are confidently coming up with shopping deals, especially professionals and creatives. They don’t waste time; they know what to buy.

This is no small matter. It represents a significant shift to match the tastes of today’s modern Nigerian men.

More People Wants Custom Rings

The truth is that simple factory-made rings do not work anymore. Now, men prefer rings that hold special meaning. There should not just be shine, there should also be feeling.

That is why the trend of custom rings is on the rise. More and more people now order designs from local jewelers that are unique. Some local stone, someone’s name or message engraved, or modern and simple designs. Some people even like to add a little modern touch to old traditional designs.

Seeing this demand, many retailers are now working with skilled Nigerian craftsmen. Small workshops are being set up where custom rings are made from scratch. Yes, it is expensive, but men are willing to pay if the item is special.

And not just the big brands, even small designers are doing a good job on Instagram and WhatsApp. They show their work, take orders, and deliver directly to homes. This feels more personal and is growing rapidly.

After all, it is not just about jewelry; men have a story, a style, and are buying something that is exclusively theirs.

Online Shopping is Making a Big Difference

Online is where the real change is taking place. Men now buy rings the same way they buy cell phones: quickly, easily, and right from their phones. They don’t have to go to the store or deal with anyone’s pressure.

Nigerians are becoming increasingly adept at shopping online. It is easy to use websites, and pictures and videos are clear. You can also get size guides, and shipping is quick. It’s now very easy for everything.

Shop men’s engagement rings online; this is not only easy, but it’s also the best way to shop. Whether it’s for a proposal, a gift for yourself, or any other traditional reason, shopping online is fast and easy.

Brands have also become smarter now. They are creating websites that can be easily accessed on phones, reaching out to men through influencers, and adding things like virtual try-ons. Some brands operate exclusively online, launching new collections and sending them directly to customers’ homes.

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Chief Judge to Reassign Rite Foods-Mamuda Trademark Infringement Suit

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Fearless-Pop Energy Drink Pix

By Modupe Gbadeyanka

The N1.60 billion suit filed by Rite Foods Limited against Mamuda Beverages Nigeria Limited at the Federal High Court in Abuja has been transferred to the chief judge for reassignment.

Rite Foods, which produces Fearless Energy Drinks, said Mamuda Beverages used images similar to its Fearless brand for its Pop Energy drink to confuse consumers.

The company asked the court for an order of perpetual injunction restraining Mamuda Beverages from further producing Pop Power Energy Drinks with a striking similarity to its products.

When the matter was called for hearing on Wednesday, May 28, 2025, before Justice Emeka Nwite, the registrar was it had been transferred to the CJ for reassignment because it was filed during the Easter vacation.

The suit, which was number 19 on the cause list, could not proceed as scheduled.

In the writ of summons marked FHC/ABJ/CS/705/2025 filed on April 14 before Justice Nwite of the Federal High Court, Abuja Division, the plaintiff sued Mamuda Beverages, a Lebanese firm based in Kano, as the sole defendant.

Rite Foods, which has its registered trademark number as 38227 and its registered design number as NG/DS/NT/2020/1099, sought 10 reliefs, including an order of perpetual injunction restraining Mamuda Beverages, its directors, distributors or any other person from infringing its registered trademark by engaging in the trade or business of manufacturing, supplying, distributing or selling the drinks in Nigeria.

According to the News Agency of Nigeria (NAN), Rite Foods prayed the court for an order for the delivery up for the destruction of the offending Pop Power Energy Drink products and all other products held to infringe on its registered design and trademark in the defendant’s possession, custody, and/or control.

It sought general damages of N1 billion for injury suffered by the plaintiff due to the defendant’s infringement and unlawful use of the plaintiff’s registered design and trademark and the cost of the suit for N60 million.

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