When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the UK-based Competition and Markets Authority sufficient time to review the cookie-replacement tools…
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. 1 pick. In…
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both regulatory approval and the stomach to…
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural…
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the dance group the Fantanas in 2002, has…
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision to sell their house. While the Heelers…
Brands thrive by channeling their creative energies into what works--and away from what doesn't. Yet many marketers and agencies focused on DEI in marketing aren't hitting the mark when it comes to widening the aperture of the gender lens.…
Adam Scott, in the crucial moments before filming a scene, is preoccupied with his grooming, not his lines, and that's a problem even before he launches into a story about his dad's full and fabulous beard. The actor--an affable scene…
Despite the threat posed to Google's search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. Google brought in more than $46 billion in search revenue, a 14% year-over-year increase…
On this week's episode, ADWEEK's Jenny Rooney sits down with Taylor Montgomery, CMO of Taco Bell, as he shares insights into his journey, leadership philosophy and the evolving landscape of brand management. Recorded live during ADWEEK's…
Join hosts Cathy Hackl and Lee Kebler in this engaging podcast as they discuss the latest news and trends in technology and innovation. From Meta's opening of its Horizon OS to Apple's focus on enterprise and brainwave protection laws,…
Today's business landscape demands a sophisticated understanding of consumer behavior and a nuanced approach to brand communication. In this episode of The Speed of Culture, host Matt Britton explores these themes with guest Doug Zarkin, a…
Long before Reddit co-founder Alexis Ohanian and his 776 Foundation arrived at The Sports Bra in Portland, Ore., this month, announcing plans to help franchise it, owner Jenny Nguyen envisioned a place for underrepresented communities to…
Warner Bros. Discovery is continuing to lean in on data ahead of the TV upfront. Top line WBD announced Thursday that it is launching Olli, a first-party data platform that utilizes data, audience intelligence and adtech solutions to…
Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread. The new campaign for Belvedere 10, a $150-per-bottle line…
When it comes to video ad sales, marketers don't need a linear path to success. According to the Interactive Advertising Bureau's newly released 2024 Digital Video Ad Spend & Strategy Report, it's going to be a big year for digital video.…
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing…
One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses. The most valuable of these other data sources is zero-party data, which is proactively…
French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business…
Artificial intelligence continues to drive Meta's yearlong recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, CEO Mark Zuckerberg said during the company's first-quarter-2024 earnings call.…
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg's cost-cutting "year of efficiency,"…
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. "Every once…
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better.…
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side…
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe…
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a mother-daughter rite of passage, that…
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign Investors were enthusiastic when founder and…
Pack away those tired cookie-crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised…
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff,…
As businesses attempt to navigate the incredibly complex, fragmented and increasingly regulated sustainability landscape, they all too often opt for a "leave no trace" approach. This is because the issue is all at once highly prioritized…