A new lingerie shop pledging to deliver a "five-star customer experience" has opened its doors in Ayr.

The outlet is promising to bring a mix of old Hollywood glam and circus styles to town.

Vintage style lingerie and bridal robes will be stocked at the showroom in 17A Wellington Square in Ayr, which is now officially open for appointment bookings.

Frankly Me Dear Lingerie will boast a showroom which includes a fitting room inspired by vintage circus tents.

The shop is an official stockist of Playful Promises, Bettie Page Lingerie, Wolf & Whistle and Hotmilk Maternity and Nursing lingerie, available in a diverse range of sizes.

For ‘brides to be,’ bridal and honeymoon lingerie is available, along with luxury robes from Apilat and What Katie Did.

Owner Stacey Bonnar said: “Most customers treat themselves to beautiful lingerie for a special occasion, after reaching a goal, or embarking on a new stage in life.

"This purchase deserves to be extra special, hence the reason I opened Frankly My Dear Lingerie. To offer 5-star customer experience in beautiful surroundings to ensure that all customers feel valued and empowered.”

“The majority of customers prefer to see, touch, and try items of lingerie prior to purchase, and Frankly My Dear Lingerie is a wonderful little showroom to offer this.

"You don’t usually have your lingerie gift wrapped when you purchase online, so this complimentary gesture makes the showroom experience extra special.”

Appointments are available Monday to Saturday from 10am until 5pm with evening and weekend appointments available on request.

They can be made online or by emailing hello@franklylingerie.com.

For more information, visit www.franklylingerie.com.

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