Over the August bank holiday, Julian Dunkerton, Superdry’s co-founder and chief executive, headed to his cider bar, to catch up with friends. One of them, Idris Elba, the actor-turned-superstar DJ, delighted the crowd in Cheltenham from behind the decks.
“It was absolutely brilliant,” Dunkerton enthused. The show offered some relief before another bruising week.
Superdry announced on Wednesday that its shares would be suspended because its new auditor, RSM, had been unable to finish work on the fashion retailer’s accounts before the previous day’s deadline. When the results came on Friday, Superdry reported an underlying pre-tax loss of £21.7 million on sales of £622.5 million in the year to April 29. In the 13 weeks since, sales fell 18.4 per cent.
When Dunkerton pulled off
