Apple’s App Store is said to have a guardian in the form of former Vice President of Worldwide Marketing, Phil Schiller, who, despite transitioning from his senior executive role to an ‘Apple Fellow,’ an honorary position, holds tremendous influence in the firm. According to the latest profile shared by The Wall Street Journal, Schiller is said to be working 80 hours a week, becoming a shield for the App Store, and standing vigil to guard it at all times from external threats such as antitrust watchdogs and other entities.
Phil Schiller is serving as the ‘most prominent advocate’ for Apple’s App Store
Whether it is criticism from the press, developers, government officials, competitors, or anyone else, Phil Schiller stands in the way of any alterations that could be coming to the App Store. While being an Apple Fellow since 2020 would likely have meant that Schiller would eventually retire from the technology giant after an illustrious career, the former executive dedicates a significant portion of his time to Apple’s software platform. According to people close to Schiller, he has three main hobbies; cars, sports, and Apple.
On some matters related to the App Store, Apple CEO Tim Cook reportedly defers them to Schiller, as he is said to be acting as its most prominent advocate. Schiller also had an essential role in convincing Steve Jobs to add third-party apps to the iPhone and launch the App Store in 2008. Under his watch, Schiller continues to believe that human review is an integral part of the App Store.
Even though the former reviews head, Phillip Shoemaker, has criticized him for his stance, believing that improvements will never materialize if he stays in charge, Schiller is one of the reasons why the platform ended up being a major contributor to Apple’s annual revenue. The entire profile can be viewed on The Wall Street Journal, so you can click on the link below to learn more.
News Source: The Wall Street Journal
