DUPE-TASTIC
‘One of the nicest concealers ever’ beauty fans race to Primark for new Tarte concealer dupe that’s £25 cheaper
It's not the only new beauty products shoppers are going wild for in Primark
BEAUTY fans are rushing to pick up a dupe of the Tarte Shape Tape concealer for a fraction of the price.
Jordan Lipscombe, a beauty influencer, took to social media to show off the new product launch from Primark and was left stunned by its performance.
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Jordan said: "I don't know about you, but this product looks strangely familiar.
"No, this is not from Tarte, this is actually a brand new release from Primark."
The make-up fan revealed the high-coverage concealer looked a lot like Tarte's cult-favourite Shape Tape concealer with it's purple lid and doe-foot applicator.
But of course, the dupe cost a fraction of the price at £3.50 compared to the original which is £29.
The PS... My Perfect Colour Full Coverage Concealer seriously left Jordan impressed thanks to it's lightweight feel yet high coverage.
One of the nicest concealer’s I’ve ever tried
Jordan Lipscombe
"Not only is this the best concealer that Primark have ever done, it's also one of the nicest concealers I've ever tried," the beauty pro added.
Primark bosses say: "Designed to perfect the base by blurring and minimising imperfections, this liquid concealer is formulated with hyaluronic acid and Vitamin E for nourishing and hydrating effects."
The concealer is currently available in eight shades and costs just £3.50 for a tube.
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Jordan wasn't just impressed by its concealing abilities but she also loved the darker shades on her skin tone to use as a contour.
She added that the the product was easy to blend and dried to a matte finish without looking cakey.
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"New £3.50 full coverage concealer from Primark & it looks a little familiar," Jordan captioned the post.
The clip shared to her TikTok account @jordanlipscombe has since gone viral with over 1million views and 160k likes.
Beauty fans were quick to take to the comments to share their excitement over the new product.
One person wrote: "Got one and I know I’ll be crying when they discontinue this."
Another commented: "I’m off to Primark, can’t wait to try."
"Beg our Primark has these for when we next go," penned a third.
Meanwhile a fourth said: "I’ve tried they are fab."
"I want this,” claimed a fifth.
Someone else added: "Off to Primark I go."
Plus, one Primark fan and mother shared a snap of her beauty haul which included the whipped shower foam, the coconut body scrub and the pink watermelon sundae bubble bath.
Alongside her post, the Primark fan and mother wrote: “For all the parents that have kids that watch YouTube…these Primark items are all over YouTube (apparently) and my daughter is obsessed!”
The mum nabbed the whipped shower foam from the new PS…Bubbles range in the scent mango cooler, which is described by the chain as nourishing and refreshing and costs just £3.50 for a 250ml can.
She also got her hands on the coconut fragranced exfoliate and cleanse body scrub, which is £4 for a large 475ml tub.
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As well as this, the beauty fan also swiped the pink watermelon sundae bubble bath and body wash, which is priced at just £3 for a 300ml bottle.
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