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Belle Gibson now: What happened to ‘Instagram’s Worst Con Artist’ after exposure

The blogger rose to fame claiming she had managed her cancer diagnosis through nutrition and a healthy lifestyle but an ITV documentary reveals how it unravelled

The remarkable tale of a 21-year-old social media influencer who duped millions of followers into believing she could manage her terminal cancer diagnosis through wellness and healthy eating is to be told in a new ITV documentary.

Instagram’s Worst Con Artist recounts the inside story of Belle Gibson, who garnered fame and fortune as she chronicled her path to health on the social media platform.

However, it all unravelled when an investigation into her life revealed it was a sham and she had never been diagnosed with inoperable brain cancer.

In the two-part documentary series, to be aired on Thursday 25 April and Thursday 2 May at 9pm, viewers will hear from family and friends who speak on the record for the first time about Ms Gibson and how their suspicions were raised and from the journalists who investigated her story.

From Wag Entertainment for ITVX INSTAGRAMS WORST CON ARTIST Thursday 25th April 2024 on ITV1 and ITVX Pictured: Chanelle McAuliffe former friend of Belle Gibson Instagram???s Worst Con Artist tells the inside story of Belle Gibson, the 21-year-old social influencer who duped millions of followers by claiming she cured her terminal cancer through wellness and healthy eating. Her miraculous story brought her fame and money, with a successful app with Apple, a book deal with Penguin and countless television appearances. But when journalists investigated, they discovered the shocking truth: none of her story was true ??? she never had the cancer. She misled her legion of followers - and for some there were devastating consequences. With access to family and friends who speak on the record for the first time, this series discovers the truth about Belle Gibson. Was she a manipulative, compulsive liar, or a damaged young woman? Using social media posts and Belle???s own voice from recordings she made, the film tells the story of how Belle???s rise to fame began. She said she had a malignant brain tumour and had six weeks to live but had given up her chemotherapy treatment after it made her sick and instead decided to adopt a wellness and natural living lifestyle. (c) AAP Image/David Crosling For further information please contact Peter Gray Mob 07831460662 / peter.gray@itv.com This photograph is (C) *** and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned herein. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
Chanelle McAuliffe, a former friend of Ms Gibson, who spoke about her suspicions as their friendship developed (Photo: AAP Image/David Crosling/Wag Entertainment/ITV)

Who is Belle Gibson?

Australian Annabelle Gibson was born in Launceston, Tasmania and went to school in Manly, Queensland.

She is understood to have later moved to Perth in Western Australia and then Melbourne 2009, where she became a mother a year later at the age of 18.

She claimed her diagnosis of a malignant brain tumour came in 2009, when she was told she had six weeks to live. But she said she had given up her chemotherapy treatment after it made her sick and instead decided to adopt a wellness and natural living lifestyle.

Among her other claims were that she had had had heart surgery several times, died momentarily on the operating table and had had a stroke. Although, she bears no surgical scars from any heart surgery.

And she later said her cancer had spread to her blood, spleen, uterus and liver.

In August 2013, she launched the app The Whole Pantry which was reportedly downloaded 200,000 times within its first month and voted Apple’s Best Food and Drink App of 2013. it offered recipes and healthy lifestyle tips.

In her first post, she wrote: “Five years ago today, I was sitting in front of a man who was about to tell me I was dying from malignant brain cancer with six months to live.”

The app gained a huge following as she promoted her healing through healthy nutrition and holistic medicine. She championed the use of natural remedies over medication.

Soon afterwards in 2014, she signed a book deal with lantern Books, an imprint of Penguin Books, for a cookbook entitled The Whole Pantry.

The book’s preface stated she had been “stable for two years now with no growth of the cancer”.

But her downfall began with investigations into her assertions she had donated some of her proceeds to charity.

In the documentary, one of her closest friends Chanelle McAuliffe described how she started to get suspicious when she witnessed Belle have a “seizure2 which she then recovered from very quickly when someone suggested calling an ambulance.

Journalist Richard Guilliatt, whose wife had been diagnosed with cancer, describes how he started ringing experts to ask their opinions on Ms Gibson’s claims.

He told the documentary: “I realised, if it’s a scam, it’s a really big scam.

“She had hundreds of thousands of followers all around the world.”

He arranged to meet Belle for an interview and shares the recording of his meeting where Belle claimed her doctor had diagnosed her and then gone missing, making her realise she might have been misdiagnosed and maybe didn’t have cancer after all.

Mr Guilliatt said: “Christ almighty, Belle, you’re kidding, you actually don’t have cancer? This was just the last thing I expected…Belle Gibson just recanted on the record. She’s basically saying she can’t back up her cancer claims.”

From Wag Entertainment for ITVX INSTAGRAMS WORST CON ARTIST Thursday 25th April 2024 on ITV1 and ITVX Pictured: Journalist Richard Guilliatt, whose wife had been diagnosed with cancer Instagram???s Worst Con Artist tells the inside story of Belle Gibson, the 21-year-old social influencer who duped millions of followers by claiming she cured her terminal cancer through wellness and healthy eating. Her miraculous story brought her fame and money, with a successful app with Apple, a book deal with Penguin and countless television appearances. But when journalists investigated, they discovered the shocking truth: none of her story was true ??? she never had the cancer. She misled her legion of followers - and for some there were devastating consequences. With access to family and friends who speak on the record for the first time, this series discovers the truth about Belle Gibson. Was she a manipulative, compulsive liar, or a damaged young woman? Using social media posts and Belle???s own voice from recordings she made, the film tells the story of how Belle???s rise to fame began. She said she had a malignant brain tumour and had six weeks to live but had given up her chemotherapy treatment after it made her sick and instead decided to adopt a wellness and natural living lifestyle. (c) AAP Image/David Crosling For further information please contact Peter Gray Mob 07831460662 / peter.gray@itv.com This photograph is (C) *** and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned herein. Once made available by ITV plc Picture Desk, this photograph can be reproduced once only up until the transmission [TX] date and no reproduction fee will be charged. Any subsequent usage may incur a fee. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
Journalist Richard Guilliatt who investigated Ms Gibson’s claims. (Photo: David Crosling/Wag Entertainment/ITV/AAP Image)

Where is Belle Gibson now?

Consumer Affairs Victoria brought legal action against Ms Gibson for allegedly breaking Australian consumer law. 

And in September 2017, she was fined $410,000 (Aus) (£214,000) for making false claims about her donations to charity.

In both 2020 and 2021, her home was raided to recoup unpaid fines. A year earlier, she was reported to have been spotted at Melbourne airport having returned from an $8,000 (£4,000) safari trip.

A video emerged after the first house raid, in which the former blogger claimed she had been adopted by the Ethiopian community in Melbourne.

However, this claim was later disputed by president of the Australian Oromo Community Association in Victoria, Tarekegn Chimdia.

She continues to live in the Melbourne area.

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