Canelo Alvarez and Oscar De La Hoya made headlines around the world on Wednesday.
However, only part of the world understood the full extent of their argument.
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The fighter and his ex-promoter publicly clashed at the press conference ahead of Canelo's fight against Jaime Munguia on Saturday night in Las Vegas.
De La Hoya, who is a boxing legend himself and represented the Mexican superstar until their bitter split in 2020, is Munguia's co-promoter, hence his attendance at the event.
After a quiet, respectful first presser for the bout a few weeks back, De La Hoya promised to spice things up.
Indeed, he delivered on this promise.
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On Wednesday, De La Hoya used his press conference speech to blast Canelo, telling him.
"Golden Boy Promotions built Canelo Alvarez," he said, "The company you fought under for decades has always had one name, and it's mine, so put some f***ing respect on it.
“Jaime has always dared to be great. This is full circle for him. When he was 21 he volunteered to step in against GGG and Canelo failed two drugs tests.
"Jaime wasn’t allowed to fulfil his dream in 2018, and Saturday he will do that and be world champion.”
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A furious Canelo began heckling at him in Spanish: "You have to read what you're saying, b****rd."
He then got up to confront him and added: "They have to write what this f***ing f****t has to say.
"You idiot. You don't write anything you b****rd, you don't do anything."
De La Hoya answered in Spanish: "I wrote it."
To which Canelo replied: "You are an asshole, you b****rd, the ones who do everything are behind you."
Canelo then attacked De La Hoya again when it was his turn to speak, and ended his rant with a vulgar insult.
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In 2018, it was reported by the Mail that De La Hoya was at centre of a $2million extortion plot from two Instagram models.
It was claimed that they filmed him naked and engaging in 'depraved sex acts' with kitchen utensils.
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Therefore, Canelo concluded his rant by saying: "The only thing this man does is be a scourge of boxing, steal from boxers.
"Anyone who is with him, please bring lawyers because he is surely stealing.
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"He's only come to steal the attention from Jaime Munguia.
"And he also steals the attention of people who make things for the kitchen. They don't know whether to make them like dildos because this guy puts them in him."
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