BAD FREQUENCY
Tech retailer with 500 stores confirms location closing with 50% off sales as customers cry ‘what will we do without it’
The retailer has seen a massive amount of store closures in recent years
A BELOVED tech retailer announced it's going out of business after nearly a decade.
Owners of a RadioShack posted on Facebook to let their dedicated customers know that they will be starting its going-out-of-business sale before it officially closes on June 1.
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"With mixed emotions, we announce the closure of our beloved RadioShack store in Baraboo," wrote store owners PJ and Nicole Kruschel.
The owners of the Wisconsin-based company told customers that they had been looking to find a new owner for the past eight months but couldn't find anyone.
“Serving the Baraboo Community for the past nine years has been an honor, and while this chapter is closing, we are excited about the new opportunities ahead,” the Kruschels wrote.
In hopes of getting rid of its last remaining merchandise, the Wisconsin RadioShack announced its final sale from April 29 to June 1.
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Customers can shop all products 20%-50% off, with sales getting progressively higher as the weeks go on.
“We extend our heartfelt gratitude to all our loyal customers throughout the years,” they continued.
“Your support has been invaluable, and we are immensely grateful for the relationships we have built within the Baraboo community.”
All sales will be final but repairs will still be honored at the company's Lake Delton location.
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"We are committed to ensuring that your needs are met seamlessly during this transition."
The company’s heartfelt Facebook post received dozens of comments from current and former customers expressing their sadness about the business’ closure.
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“This breaks my heart…always going above and beyond for the customers,” wrote one person.
"Thank you for the exceptional service you provided over the past few years," wrote another person. "You will be greatly missed."
A third wrote: "Sure hate to see another Radio Shack bite the dust. They are definitely on the endangered species list!"
A NEW TUNE
At its peak, RadioShack once had 8,000 stores worldwide
Its wide range of stock, particularly computer and audio parts, earned the retailer a cult status among electronic fans.
However, nearly all of its remaining stores in the US were closed when then-owner, General Wireless, filed for bankruptcy in 2017.
Since 1998, majority owner Unicomer Group has run RadioShack franchises in South America, Central America, and the Caribbean.
"We want to continue developing the business, in as many territories as possible," the company said in a statement at the time.
RadioShack had goals of creating new support plans for operations and reaching out to customers with a variety of products for the best prices.
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RadioShack's competitor, Best Buy has also faced hard times throughout its history, closing 17 locations last year.
"These changes are necessary to relieve the pressures of a changing world," said Best Buy CEO Corie Barry during a 2023 earnings call.
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