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ALDI has unveiled a new summer tote bag and fans are rushing to the store to get their hands on one.

Customers flooded Aldi's Instagram page this week after the bag, which comes in two colors, was featured in a video post.

Aldi launched a new insulated tote bag for the summer season and it comes in two different colors
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Aldi launched a new insulated tote bag for the summer season and it comes in two different colorsCredit: Instagram/aldiusa
Aldi's tote can hold and keep cool multiple bottles of wine and other items that need to stay refrigerated with its thermal interior
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Aldi's tote can hold and keep cool multiple bottles of wine and other items that need to stay refrigerated with its thermal interiorCredit: Instagram/aldiusa
The stylish bag is available now and can be purchased at Aldi or online for $7.99
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The stylish bag is available now and can be purchased at Aldi or online for $7.99Credit: Aldi

The video highlighted the summer tote's spacious and thermal cooling interior.

It is big enough to fit multiple bottles of wine, according to the reel.

"Luckily we have this purse," Aldi's Instagram caption read.

"It's thermal. It's sturdy. It's fashion," the company added in a comment.

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The chain says the bags, which come in beige and blue, will be on sale all summer long for $7.99.

"I was just at Aldi yesterday, but I think I need to go back," one fan wrote on Aldi's post.

"Shut up and take my money," added another.

CALLING ALL ALDI FANATICS

If you find yourself in Aldi in the next few months and happen to hear the famous "caw-caw" of shoppers who are part of the Aldi Aisle of Shame Community, they might have found the tote bag.

The "caw-caw," almost sounding like a hawk screech, is a signature calling that members of the community make in-store as a celebration when they find hot items they were looking for.

The Aisle of Shame Community is always showing off Aldi's latest drops of food and merchandise, including bags, water bottles, and more.

And it appears that the Aldi totes are a fan favorite.

"Well... I guess I have to have this," one person wrote on Instagram.

"Definitely a must-have this summer," Aldi replied.

Other bags from Aldi that have been fan favorites include their Serra Wine Dispensing Tote, which includes an opening to pour out wine right from the bag.

Other favorites include the Serra Wine and Beverage Cooler Bag, as well as the Serra City Tote, and the Mesh Tote Handbag.

"Found the overnight tote bag while picking up my Aldi haul today," said an excited customer on the community's Facebook page.

"No one was in the aisle of shame so no caw-caw for me."

Read More on The US Sun

For customers looking for even more deals, Aldi's weekly finds section of the website lays out the week's list of favorites on sale.

To purchase this bag and others, head to your local Aldi or look online at Aldi.us.

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