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It’s official: Skims now has a dedicated Mens Shop. After the success of Kardashian’s foray into menswear — including a February 2024 partnership with Usher — the brand restocks customer favorites and launches new styles and colors.
The announcement was made in a recent Instagram post, captioned: “Guys, we heard you loud and clear: we’re bringing back our best-selling underwear and dropping new Terry sweats in our first Mens Shop, opening Wednesday at 9AM PT / 12PM ET.” It’s accompanied by a campaign video, featuring professional models and influencers alongside stagehands, skateboarders, security guards and entrepreneurs. One famous face is fitness influencer Steven Kelly, who modeled for the brand once before.
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The new Mens Shop houses underwear, socks and loungewear essentials, including tees and tanks, hoodies and sweatshirts, sweatpants and shorts and ridiculously comfortable cotton and sateen pajamas. This includes a brand-new collection of terry sweats made from mid-weight cotton. You can also bundle and save on boxers, briefs, socks, tanks and t-shirts.
Shop a few of our top picks below in addition to the restocked Nipple Push-Up Bra that went viral last fall. And check out the full Mens Shop here.
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