Us beauty fiends love discovering cheaper and sometimes better alternatives for our favourite high-end cosmetics - who doesn't love a bargain?
Now, E.l.f Cosmetics have swooped in to 'dupe' one of Milk Makeup's most popular products with their Power Grip Dewy Setting Spray.
Leaving buyers with a "fresh, dewy finish" without leaving a sticky residue, E.l.f's Power Grip Dewy Setting Spray is taking the beauty world by storm at only £10 on Amazon and Boots - that's half the price of the original product, Hydrogrip, by Milk Makeup.
E.l.f's Power Grip Dewy Setting Spray is a bi-phase setting spray featuring a makeup-gripping water phase and a moisturising oil phase - you just need to shake to activate.
Even better, the formula is boosted with 5% aloe as well as hyaluronic acid, squalane and green tea seed oil, keeping your skin naturally hydrated as well as setting your makeup in place.
The spray's "shockingly fine" mist lightly coats the face in the gripping formula without a sticky feel, and like rest of E.l.f's products, it's vegan and cruelty free to boot.
E.l.f fans on Twitter have called Power Grip: "100% a dupe for the Milk setting spray." Adding: "Dry skin girlies ur gonna love this one !!!"
Customers on Amazon have loved the E.l.f dupe, with some going as far as saying: "This is better than the Charlotte Tilbury setting spray by miles. This with the get a grip is flawless."
E.l.f also offer a matching Power Grip Primer for extra makeup security, which can be also be found in boots, or at 5 percent off on Amazon.
If you fancy trying out both products at once, Beauty Bay is currently offering a combo deal on Power Grip Primer and Setting Spray at 10 percent off.
But if you don't want to splash out, don't worry, another delighted reviewer said: "This is a primer and a setting spray in one. It works well for both, is a lightweight feel and a good mist spray."
They added: "It helps my make-up sit well on top and it leaves an even dewy finish on top that helps my make-up last the day. Love this spray and definitely recommend."
Beauty deal of the week
Beauty buffs are hailing a £15 'miracle' hair growth oil that delivers astonishing 'thickening' results.
Long celebrated for its hair growth properties, rosemary oil has got beauty enthusiasts buzzing again thanks to the 'Growsmary' Hair Syrup Oil which has taken TikTok by storm, retailing at £15.50
This Hair Syrup product has garnered a dedicated following, with numerous customers testifying to its significant impact on their hair, claiming it's become an indispensable part of their routine.
Packed with Rosemary and Thyme, this pre-wash hair oil treatment is designed to promote thicker, faster-growing hair, targeting fullness and bald spots.
Offering a plethora of impressive benefits like fortification and improved blood circulation, it's an ideal solution for those on a hair growth quest, particularly if they're dealing with thinning, sluggish growth, or dryness.
Boasting over 250 five-star reviews, the 'Growsmary' oil has a wealth of before and after photos shared by shoppers, showcasing its effectiveness.
With hardly any negative reviews, it's hard to find fault with this product.
You can buy the 'Growsmary' Hair Syrup Oil here.
If you're not used to the dewy look however, some buyers have warned that the Power Grip Setting Spray fails to dry on the face, with one buyer commenting: "This makes a great face primer, but as for a setting spray it makes my makeup stay wet, doesn’t set it at all. I know its supposed to be dewy which it definitely is, but my makeup starts sliding off my face after a couple of hours."
If you're looking for an alternative to E.l.f's Power Grip Dewy Setting Spray, you might want to try the Makeup Revolution Superfix Misting Spray for £8.79 on Look Fantastic, or the NYX Bare With Me Setting Spray available at Branded Beauty for £7.99.
Shoppers can purchase E.l.f's Power Grip Dewy Setting Spray on Amazon, here.
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