BABY LOVE
Kohl’s announces new pop-up experience with beloved brand – shoppers will get 200 locations to choose from
Certain states are set to have more pop-ups than others
KOHL'S has announced that it will offer customers a pop-up shopping experience later this year.
The project is set to be fully complete just in time for Christmas.
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Kohl's said the move was directly created to accommodate "expecting and experienced parents" in a press release on Wednesday.
At least 200 Kohl's locations will feature Babies "R" Us curated sections.
They will be fully equipped with "expanded assortments" from "trusted brands" and allow parents to get more of what they need from the retailer.
The sections are set to include everything from baby furniture to gear, accessories, activities, and other various merchandise.
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Kohl's will also have the baby, toddler, and children's clothing placed adjacent to the Babies "R" Us pop-up shops.
The apparel area will include items from brands like Nike, Carters, Jumping Beans, and even Little Co. by Lauren Conrad.
Kohl's explained the idea was to create a "comprehensive baby shopping experience" for customers.
Babies "R" Us merchandise is already available nationwide for Kohl's shoppers online.
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The 200 locations seek to bring that experience in person.
The first Babies "R" Us pop-ups at Kohl's will start appearing in August, according to the release.
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A definitive date for the first pop-up was not provided.
It's also unclear in which state it will open.
COMING SOON
Kohl's said more Babies "R" Us locations will continue to open throughout autumn, with all 200 arriving just in time for Christmas.
An interactive map included in the release showed exactly which states would have the Babies "R" Us pop-ups and how many.
Some states will have considerably more than others.
For example, New York is set to have 25 Kohl's locations with Babies "R" Us pop-ups, while Wisconsin will have only 11.
Nevada will only have one.
Customers can find their home state's projected Babies "R" Us pop-up count at Kohl's using the interactive tool in the press release to get more information.
Read More on The US Sun
For more related content, check out The U.S. Sun's coverage on everything you need to know about who owns the Kohl's brand.
The U.S. Sun also has the story of an ex-Kohl's employee's secret about merchandise returns.