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Business trends

Japan's tatami makers lay foundation for overseas sales

Traditional aesthetics attract customers from U.S. and Europe

Takashi Morita of Morita Tatami Mat Shop sees growing export potential for his traditional Japanese floor covering product. (Photo by Takumi Kobayashi)

TOKYO -- Tatami, a traditional Japanese flooring material made from woven igusa rush grass, is gaining popularity abroad, as people who discover its charm while visiting Japan or at Japanese restaurants overseas are introducing it into their lives. Tatami shops are exporting products in various shapes that can fit irregular floor layouts.

"Most importantly they're beautiful," says Jason Koh, an executive at a New York financial services company. He placed tatami in part of the hallway of his home in Manhattan two years ago.

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