Bella Hadid, Naomi Campbell, and Liu Wen: All of the Models at the 2024 Cannes Film Festival

The Cannes Film Festival isn’t just for actors, as Bella Hadid, Naomi Campbell, and Helena Christensen are making very clear. Models, journalists, and other members of the film industry will all intermingle over the course of the festival, which runs through May 25.

But why exactly are models at Cannes? The fashion industry has become an ever-growing presence at the French festival, with Chanel and Saint Laurent dipping their toes into the producing game. Saint Laurent Productions, founded last year and helmed by creative director Anthony Vaccarello, will premiere three films at the 77th Cannes Film Festival: Emilia Perez, starring Selena Gomez and Zoe Saldaña; David Cronenberg’s The Shrouds; and Parthenope.

Models have long attended Cannes for the amfAR Gala, which was founded by Elizabeth Taylor to raise money for AIDS research. One of the gala’s highlights is its fashion show, which has featured Sara Sampaio, Irina Shayk, Jourdan Dunn, Ashley Graham, and Daphne Groeneveld in recent years.

This year’s gala delivered a successful turnout, with Lindsey Wixson, Karolína Kurková, and Carmen Kass among the attendees.

The French Riviera is already packed with a rotating cast of models, dotting the red carpet at premieres and parties. Whether it’s Naomi Campbell is gracing the Croisette in a dress she wore on the Chanel runway in 1996, or Bella Hadid getting papped around town, Cannes has turned into a bona fide fashion fest.

Below, see all the models in Cannes, from Natasha Poly and Liya Kebede, to Carla Bruni and Cara Delevingne.