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I, along with every other millennial, have fond, fond memories of Topshop's Oxford Circus flagship store. I grew up in the middle of nowhere – two-and-a-half hours outside of London – and the headline act of any mother/daughter trip to the capital (an annual occurrence, for those interested), was a three hour slog around every corner of every single one of the five floors. Much to my mum's dismay.
The shop was 90,000 square feet – a feast for fashion fans – and was said to attract upwards of 28,000 visitors every day. Whew. Every envelope of birthday money I ever received went towards an imminent Topshop haul; but not just spent on clothes. You could get a manicure in-store, buy cupcakes; get a tattoo, even. And littered amongst all of that fun, Topshop's coveted collaborations with Christopher Kane, JW Anderson and – more famously – Kate Moss, ensured the store's appeal spanned far past my pocket-money-earning age group.
It was a sad, sad day when the store closed its doors – a result of the company going into administration in 2020 and being bought-out by ASOS a year later. I've remained a Topshop stan ever since, of course, regularly shopping via its new home online. Others have taken to Depop and Vinted, causing a surge in searches for Topshop pieces from pre 2000 (and their impeccable quality being compared to high-street buys from other brands now).
That said, no number of butter yellow trench coats and striped linen trousers dropping through my door can quite fill the void left by its IRL home.
Is Topshop making a comeback?
You bet, then, I screamed a scream of joy last night when I spotted Topshop post three consecutive videos on its Instagram account, teasing a comeback. “We missed you too,” the post said, with a caption reading “We've been listening.”
For those in-the-know, this announcement won't come of too much of a surprise. In September last year, ASOS sold a majority stake in Topshop to Heartland, a Danish fashion brand that already owned Vero Moda and Jack & Jones. At the time of the deal, the new owners hinted at a return to the high-street – and members of the fashion set with an eagle eye have been lapping up further clues since.
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While we don't have any details of the Topshop return (watch this space, we'll be updating our page when we receive them) we have spotted further clues on Topshop.com this morning. “Coming soon," the homepage reads – suggesting the brand is set to return to its own website later this year.
While we're waiting? The news gave me an unneeded excuse to place a spring-appropriate Topshop order, which I thought you might like a sneak peak at.
There's lots of butter yellow on-site right now, inspired by the likes of Bottega Veneta, Proenza Schouler, Tory Burch, and Louis Vuitton sending the pastel hue down their SS25 catwalks. The hue has been splashed across quilted spring jackets, tea dresses and ballet flats; invest now and it'll stay relevant. The brand's faux leather trench just sold out in all sizes, while Sandy Liang, JW Anderson, Burberry and Bevza all featured lemon yellow on AW runways. You'll wear it right through the fall.
Elsewhere, we're seeing a whole load of tomato red featured at Topshop for Spring – a hue cosigned by Bottega Veneta (in the form of skirts, shoes, bags and prints). Their fitted longline waistcoat was one of the first items that went in my basket – but I also loved the knitted tie-up vest pictured below – it'd look fab atop a bikini and white A-line skirt while on holiday this summer.
Ahead, shop more of my favourite Topshop pieces while we await some exciting news.
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