JoJo Siwa planted a secret message in her Celebrity Big Brother finale outfit and fans didn't notice
Fans of the reality series are only now realising the hidden meaning
Celebrity Big Brother viewers are only just noticing a hidden message in JoJo Siwa's outfit which she wore during last night's dramatic live finale.
Despite being a favourite to win, the 21-year-old entertainer came third on the show much to the surprise of fans, with drag queen Danny Beard securing the runner-up spot. It was Coronation Street star Jack P Shepherd who won the series after securing the most public votes.
In scenes that aired last night (April 25), JoJo wore leather-look shorts for the grand final, paired with a puff-sleeve jacket featuring blue and yellow on one sleeve, and red and green on the other. She completed the look with a rainbow eye band created with make-up and surrounded by sparkling diamantes.
Not only was it an impressive ensemble, but sharp-eyed fans have been speculating that there was more to the outfit than they first thought in the wake of the programme airing on ITV.
Many thought the blue and yellow sleeve resembled the Ukraine flag, while the red and green was a nod to the flag of Palestine, with both places currently experiencing ongoing conflict.
Meanwhile, her makeup is believed to be a tribute to the LGBTQ+ community, as the star has often incorporated the rainbow flag into her outfits, reports OK!
One fan took to X, formerly Twitter, to share their observation, writing: "Imagine if yous [sic] actually voted JoJo to win. Her whole outfit and makeup would have been even more iconic."
They continued: "One sleeve representing Ukraine and the other representing Palestine, while her make-up represents the LGBTQ+ community. All on live TV. Iconic."
The post quickly sparked a wave of comments from ITV spectators, with one fan hailing the political fashion statement as an "iconic move."
"The more I saw her jacket the more it got me thinking. Iconic move actually especially on live TV too," one viewer acknowledged, as another chimed in saying, "Fair play, I didn't notice any of that." A third then praised it as "a really powerful outfit."
After scooping the top spot, 37-year-old winner Jack told hosts Will Best and AJ Odudu of his disbelief at outperforming JoJo.
"I can't believe it, I am blown away, I didn't expect it tonight... I mean, what is there? Six in the final? I thought I was a shoe-in for maybe fifth, honestly, and then as people were just disappearing, I thought, surely not," he recounted.
"When JoJo (Siwa) went my head fell off. I had her nailed down [as the winner]," he admitted.
All episodes of Celebrity Big Brother 2025 are available to stream free via ITVX