Tesco makes change to Express stores with shoppers facing up to £7 charge
The toy shop, which has concessions in 850 Tesco supermarkets nationwide, will introduce a collection of its popular toys and a handful from its seasonal lines, with prices ranging from £1.50 to £7.
The Entertainer is set to launch in over 2,000 Tesco Express stores. The toy shop, which has concessions in 850 Tesco supermarkets nationwide, will introduce a collection of its popular toys and a handful from its seasonal lines, with prices ranging from £1.50 to £7.
The retailer’s group chief executive Andrew Murphy said: “We are thrilled to enlarge our successful partnership with Tesco by introducing our ranges to their convenience-format stores – putting even more of Tesco’s shoppers within easy reach of our outstanding toy offer.
“One year-in, our collaboration with Tesco has delivered everything we’d hoped for. We look forward to building on these great foundations with such a supportive and accomplished partner and to further demonstrate the strength and versatility of our ‘Toy Box’ retail solution for multi-category retailers.”
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Tesco - which is rivalled by Asda, Saisnbury's and more - head of strategy and partnerships Pauline Chisholm added: “We are delighted to bring easy access to great toys for every budget to even more customers by extending our partnership with The Entertainer to include our Express stores.
“We are confident that our customers will appreciate the chance to pick up some of the latest and most popular toys close to home, as well as in our large stores.”
The announcement follows last October’s completion of the roll-out of The Entertainer’s toy shop concessions in more than 860 Tesco supermarkets across the UK and the Republic of Ireland, creating 1200 jobs.
Last year's rollout made the Entertainer one of the biggest toy retailers in the country with more "points of presence" across the UK than any other brand.
To support this expansion, The Entertainer also opened a new distribution centre, which it said “played a pivotal role in stocking the in-store concessions and meeting the soaring demand created by the roll-out”.