Blue Light Card holders told Asda benefit is 'coming to an end'
Blue Light Card gives people with certain jobs - including NHS staff, emergency service workers and teachers - access to exclusive discounts with a variety of big name brands
Asda has announced that its partnership with Blue Light Card is 'coming to an end'.
Blue Light Card gives people with certain jobs - including NHS staff, emergency service workers and teachers - access to exclusive discounts with a variety of big-name brands.
Shoppers who linked their Blue Light Card membership to their Asda Rewards account were able to get five per cent back in their Asda Rewards Cashpot - up to a maximum of £100 a day - when purchasing selected products.
However, that benefit will end on May 27, the supermarket giant said.
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As of today (Tuesday, May 13), accounts can no longer be linked, but accounts already linked could continue to receive the exclusive member offer for two more weeks.
A message on the Asda website read: "Asda’s partnership with Blue Light Card is coming to an end on 27th May 2025.
"From 13th May 2025 11:00 Blue Light Card members will no longer be able to link their Blue Light Card Membership to their Asda Rewards Account.
"Any accounts linked before this date will continue to receive the exclusive member offer as detailed in the Terms & Conditions until 27th May 2025 23:59, at which point the offer will be removed."
An Asda spokesperson added: "We launched our partnership with Blue Light Card during the pandemic to provide additional support for emergency workers and would like to thank them for the opportunity to work with them during the last five years.
"Our focus now is on providing all our customers with outstanding value every time they visit our stores or shop with us online.”
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A message sent out by Blue Light Card read: "Asda is making broad changes to its strategy and overall approach to value and pricing for its customers, and because of this change in strategy, Asda's discount for Blue Light Card holders is ending in two weeks from now, on Tuesday, 27th May.
"This change is one of several adjustments Asda is making across its business as it implements its new everyday pricing approach.
"You can continue using the current offer for the next two weeks, up to and including Tuesday, 27th May.
"Alternative supermarket offers can be found within Blue Light Card's Voucher Shop."