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Gallagher Premiership set for new ‘Prem’ rebrand

The Premiership will become the ‘Gallagher Prem’ next season as it rebrands in a bid to champion the intensity, aggression and athleticism of the sport.
The change comes a month after the second tier became “Champ Rugby” in a similar facelift.
“What is important to us is evolution,” said Rob
Calder, the Premiership’s chief growth officer. “We are going to talk how fans talk. It’s not formal, it’s not corporate, it’s not traditional.
"We know if we are going to grow from Gallagher Prem fans, we’ve got to attract international fans and then reach out into broader sport audiences.”

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