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THE UK's biggest gym group is set to open 200 new sites.

PureGym has said it plans to keep expanding with new gyms after opening 40 across the UK over the past year.

PureGym has plans to open hundreds of new sites
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PureGym has plans to open hundreds of new sitesCredit: Alamy

The group, which is owned by Leonard Green & Partners, KKR and members of its management team, operates more than 600 gyms, with around 370 of these in the UK.

It said it also has plans to open a further 200 gyms across the UK and Switzerland, another key market, over the next three to four years

However, it can't provide a breakdown of how many will open within the UK, a spokesperson for the chain said a "significant majority" will be.

To begin the process, PureGym will open 40 to 50 new company-owned gyms this year, most of which will be in the UK.

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Over the next couple of months, the gym chain will open new sites in the following locations:

  • Dewsbury
  • London Feltham
  • Bishop Auckland
  • Durham City Retail Park

The brand has already opened 10 new sites across the UK since January:

  • Dagenham - January 26
  • Eastbourne - February 1
  • Hatfield - February 2
  • Llantrisant - February 16
  • South Ruislip - February 23
  • Merthyr Tydfil - March 15
  • Selby - March 27
  • Kettering - March 28
  • Airdrie - March 28
  • London, Colney - March 28

The leisure company revealed that revenues grew 15% to £549 million for the year, compared with 2022.

It said it also benefited from a rise in membership, which increased 11% across the business and 16% in the UK.

Humphrey Cobbold, PureGym's chief executive, has said the group has seen particularly strong performance from its new gyms in recent months, giving it confidence in its continued expansion programme.

He said: "We have found with our new sites that there are still plenty of pools of latent demand, and those have been particularly robust,” he said.

"In these locations where we haven’t been before - like Sittingbourne, Selby, Dewsbury, Merthyr Tydfil - we have seen really good pockets of demand."

The company said it has made some pricing increases but that the cost per visit for customers has remained broadly flat as people have increased how regularly they use the gym.

Mr Cobbold added: "Our proposition - providing accessible, flexible and affordable fitness - continues to be extremely attractive given growing awareness of the need to look after physical and mental health and with cost-conscious consumers seeking out the best value.

"As a result, we have seen robust demand in our core estate, with the volume of gym visits back to pre-pandemic levels."

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