As the year winds down, many real estate agents shift their attention toward holiday commitments, end-of-year closings and the hope of starting fresh in January. But the truth is that January success does not begin in January. It begins…
In conclusion, while it's natural to reassess marketing strategies during a housing market downturn, maintaining momentum in promoting just listed and sold properties, along with diversified real estate farming campaigns, is crucial for…
Contrary to the popular turn of phrase, not all great minds think alike. That is why it's essential to create campaigns that appeal to everyone from the analytical minds to the creative ones and everyone in between. One powerful strategy…
Would you market an inexpensive economy car in the same way as a luxury car? While marketers can clearly explain the differences between marketing a luxury product and marketing a commodity, many struggle to bring this to the world of real…