Audience analysis involves gathering, interpreting, and comprehending information about your target audience. Think of it as a detective mission, but instead of solving crimes, you're solving the mystery of who your audience is, their…
Like any relationship, the Client and Agency relationship can, at times, be a complicated one. There can be misaligned expectations, communication issues, creative differences, personality clashes, and fights about money (marketing budget).
TikTok's extensive reach and ability to generate viral trends present unmatched avenues for brand exposure and engagement. This article will explore techniques and practical approaches to help you produce compelling TikTok content with…
Just like the great marketers we empower, Audiense listens to its own audience – our customers, including agencies, brands, and partners. When agencies requested control over the number of clusters in audience segmentations, we knew we had…
We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.
In today's fast-paced agency environment, where every click and conversion counts, personalization is more than just a buzzword—it's the key to strategic success. Imagine yourself, a seasoned marketer, leaning back in your chair, tapping…
It is predicted that brands will spend 7.14 billion on influencer marketing by the end of 2024. In fact, as this channel continues to grow, 25% of brands plan to spend over 40% of their budget on influencers. But while brands continue to…
The rest of 2024, and 2025 are going to be hard on agencies. In 2023 it was no secret that a lot of agencies struggled to win new clients. In fact, new business for agencies fell by 12%.
Data-driven brands are thriving. Revolve, StitchFix, and TheRealReal are perfect examples of this - these brands are known for using data to hyper-personalize the online shopping experience. If you’ve ever visited those sites, then you…
Summer is coming and so are the music festivals! That’s right, festival season is upon us and this year, Coachella has been busy drawing crowds IRL and online. Take Sabrina Carpenter for example, who has been lighting up TikTok feeds…
AI has been good for so many things - most things. But in the case of content marketing, we believe it takes the magic and creativity out of it. Artificial Intelligence is not Emotional Intelligence, and AI storytelling will never compare…
It’s 2024, we’re all either addicted to TikTok, no stranger to doom scrolling on Instagram, or we’re Facebook junkies - which means, by proxy, we see A LOT of ads.
As an agency, deciding where to put your client’s ad spend can seem overwhelming. Especially with advertising costs steadily increasing, and billions of ad dollars being wasted on the wrong channels every year.
Audience intelligence means everything when we talk about success in the agency world. It’s now responsible for enhancing so many marketing functions, like building winning marketing strategies, precision audience targeting, and creating…
A handful of leading marketers were asked to describe how agency life will change and evolve in 2024. The common theme among their answers was that “higher-level strategic thinking”, and the commitment to upskilling and staying ahead of…
As a marketer, any time you go to run digital ads, we’re sure you feel annoyed or even shocked egmentation equals cby the cost to run those ads. This is thanks to the increased accessibility and demand for ad space.
In case you missed it (and how could you?), 2023 was an absolute blockbuster of the year for the box office. Barbie and Oppenheimer have been credited with saving cinema, withBarbie stealing the title of highest grossing film of 2023,…
If your goal is to create marketing campaigns that speak to your target audience, ensuring high engagement and conversion rates while impressing your clients, then mastering audience intelligence is critical. But what does effective…
With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.
Current audience research in book publishing makes it hard to look beyond heavy consumers of books - those who identify strongly as “readers”. And yet, these are just a tiny part of the book market. Every year, thousands of people buy 1 or…
The Chiefs won the Super Bowl this year, but State Farm and Dunkin’ Donuts won the “best Super Bowl ads” title, according to USA Today survey. The 30-second ad spots alone cost $7 million each, and who knows how much they paid on top of…
When was the last time you supported a small business? Perhaps you stopped to pick up your morning latte at your local café, you bought a jumper from that vintage store your friend recommended, or you grabbed a bag of dog treats from that…
As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.