There's a term companies are using more often recently: “price pack architecture.” It's meant to be a way to get customers to buy more, sometimes for more money per unit.
The Nigerian Electricity Regulatory Commission, NERC has approved N21 billion for the 11 Electricity Distribution Companies, DisCos to provide meters for end-use customers at no cost to address the significant metering gap of over seven…
Banco Santander and Amazon are reportedly close to reaching a deal in which the bank would provide financing options for Amazon shoppers across the Europe Union (EU). The negotiations between the companies are at an advanced stage,…
Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the…
An orange teeming with antioxidants and other health benefits may be a shot in the arm for consumers and citrus growers, if the fruit is stored at cool temperatures, a new University of Florida study shows. The findings are published in…
With the shift in media consumption toward streaming so ingrained now, consumers are no longer as excited about the option to view more content from the comfort of their homes — they are hungry for in-person experiences, and media…