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Simon Cowell has warned that social media could have killed off boybands, but is looking to recreate the success of One Direction with new project The Midas Touch.

Business mogul launched search for new boyband last week

The music mogul's hopes to replicate his X-Factor success for huge Netflix deal

Simon Cowell has not had the best start to his new career move, with auditions for The Midas Touch reportedly struggling to attract crowds.

14 years after creating the world’s biggest boy group One Direction, Simon Cowell is hoping to find the next music sensation. “Every generation deserves a megastar boyband and I don’t think there has been one to have the success of One…

The X Factor and Britain’s Got Talent boss starts his search for the next big UK boyband in Liverpool.

Inspired by One Direction, Simon Cowell is now going on the hunt for a new boyband in his upcoming show The Midas Touch

'The amount of railings they put up suggested they were expecting hundreds.'

Simon Cowell announced plans that he was on the hunt for a new boyband and finally began auditions last weekend after thousands of promotional campaigns.

After alerting his admirers he was going on the hunt for a new boy band, Simon Cowell was met with a surprisingly small crowd for his new Netflix show, The Midas Touch.

SIMON Cowell’s bid to create the next One Direction looked like a flop when just a trickle of pop wannabes turned up to auditions.

SIMON Cowell’s bid to create the next One Direction looked like a flop when just a trickle of pop wannabes turned up to auditions.

SIMON Cowell’s bid to create the next One Direction looked like a flop when just a trickle of pop wannabes turned up to auditions.

Nicole Scherzinger and Simon Cowell have been longtime friends after judging The X Factor together (Picture: Summers/Thames/Syco/REX/Shutterstock)

The legendary judge spoke to the ECHO in an exclusive interview as he started the search for the next big thing in Liverpool

Nicole Scherzinger is set to compete with her former 'X Factor' boss Simon Cowell in a Netflix talent show war as they both launch pop star search shows in the coming months

Five years after her last appearance on The X Factor, Nicole Scherzinger, 46, has reportedly signed on to judge new Netflix talent show Building The Band and rival Simon Cowell, 64.

NICOLE SCHERZINGER is set to take on her former X Factor boss Simon Cowell in a rival Netflix talent show.

NICOLE SCHERZINGER is set to take on her former X Factor boss Simon Cowell in a rival Netflix talent show.