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12

TV Ratings Lagging Behind What’s Valuable To Sports Advertisers

www.forbes.com

You heard a lot about the NBA Finals having "low ratings" this year, but do TV ratings really matter as much to advertisers anymore?

The psychological and neurological parallels between sports fandom and religious devotion

phys.org

An in-depth exploration of the psychology of sports fandom has revealed striking similarities between the neurological and psychological patterns of devoted sports fans and religious dedication.

11

Junk food 'avoids advertising regulation' with top level UK sports sponsorship

medicalxpress.com

Junk food firms have more than 90 current sponsorship deals within top UK sports amid growing concerns over their impact on public health, finds an investigation published by The BMJ.

Today's NYT Connections: Sports Edition Hints and Answers for July 10, #290

www.cnet.com

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for July 10, No. 290

10

Blackpink’s Sports-Obsessed Superfans Just Scored the Ultimate Collab for the Deadline World Tour

www.hollywoodreporter.com

The K-pop girl group and Mitchell & Ness are releasing limited-edition merch for L.A., New York and Chicago's beloved baseball and basketball teams — here's when and where to shop online.

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