The owner of Superdry's flagship store in central London is weighing a challenge to a rescue plan that would impose steep haircuts on the struggling chain's landlords.
Dunkerton may often have been feted in his elegant home town of Cheltenham, after founding Superdry there, but he is now losing many admirers due to a long-running planning dispute.
It was once an iconic brand of the Noughties raking in £1.7 billion a year with its garments being worn by the likes of David Beckham and Idris Elba. Now Superdry is fighting to stay afloat.
The Memphis, Tenn., company’s plans to list on the London Stock Exchange would be a major win for the troubled market following a series of high-profile exits.
Superdry will fall into administration unless shareholders back his three year, multi-million pound turnaround plan for the struggling fashion chain, chief executive Julian Dunkerton warns.
Superdry today warned that if it does not proceed with these plans, which also includes cutting rents at 39 stores, it could be driven into administration